Marketing Strategy Manager, Originals Marketing

This is a Full Time Job

The Marketing Strategy Manager for HBO Max Originals Marketing is a culturally fluent, big-idea-driven global marketer who will assist in the 360-campaign development for title-level campaigns for original series like Harry Potter and The White Lotus. This role sits at the intersection of storytelling, audience, and cultural impact – while laying the foundational elements for cross-functional teams with heightened areas of focus in campaign planning, insights, social strategy, brand partnerships, promotions, stunts, and owned/earned/paid media. In addition to developing long lead go-to-market campaign strategies, you will manage day-to-day campaign execution (pre, in, and post-season) to deliver breakthrough integrated global marketing campaigns. This position will report to the Vice President, Originals Marketing.

Your Role Accountabilities...
• Develop and evolve strategic framework title-level campaigns, informed by data, audience & research insights.
• Work closely with internal cross-functional team leads across creative, social, brand, PR, media, in-app, product, research, legal, international and distribution/partner marketing to ensure campaign strategies ladder-up to broader campaign objectives.
• Support Directors and Marketing Strategy Leads in managing external agencies and internal creative partners in the development of experiential activations, promotions, partnerships, in-app campaigns, CRM efforts, paid media, and social strategy.
• Key partner in paid media strategy and planning, including identifying platforms/channels that align with audience strategies and managing creative and editorial placement strategies and partnership executions.
• Develop social strategies in line with broader campaign objectives to drive and foster communities and fandoms for our shows online, leaning into social insights, platform best practices, and innovation.
• Develop influencer/creator strategies to reach and engage relevant fan segments.
• Contribute to, build upon, and help facilitate big ideas (promotions, earned media stunts, activations, partnerships) that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with creative ideas grounded in strategy and insights.
• Manage external agencies that execute stunts, experiential promotions, and consumer experiences including day-to-day communication, production timelines, asset trackers, budgets, etc.
• In partnership with Ad Sales, Consumer Products, Production (as needed), support the execution of all partnerships and promotions with third-party brands across our distribution pipeline to drive viewership and broaden the reach of the marketing campaign.
• Craft and present marketing campaign decks that communicate pitches, big ideas, and go-to-market plans for numerous stakeholders.
• Evaluate campaign performance across multiple KPI's with a deep understanding of analytics and how performance metrics inform and adjust strategies, providing actionable recommendations throughout the campaign lifecycle.
• Ability to juggle multiple projects with strong project management, communication, and organization.
• Assist with invoicing/budget tracking across campaigns and other team initiatives
• Contribute to a team culture that breaks the mold, fueled by innovation and creativity in a fast-paced environment, with positive and transparent collaboration.

Qualifications & Experiences...
• 7+ years content marketing experience, driving interest, viewing and engagement for TV series and/or films
• Possess a sincere love for streaming entertainment, television, movies, and storytelling; fan of Harry Potter a big plus
• Proven ability to think strategically and execute go-to-market plans that meet the HBO standards of creative and executional excellence
• Strong written and verbal communication and effective presentation skills and collaborative, team player mentality are a must
• Strong multi-tasking, organizational, and time management skills
• Experience with developing and executing experiential activations
• Experience with paid and social media campaign planning
• Experience with developing and executing brand partnerships programs
• Experience with quantitative and qualitative competitive analysis, including knowledge of robust media landscape and programming
• Understanding of the current dynamic entertainment landscape, competitive creative campaigns and consumer trends
• Experience with Photoshop, Google Slides, Microsoft Office Suite, and SharePoint is a plus
• Bachelor's degree in a related field