CRM Campaign Manager
HBO Max
Burbank, CAThis was removed by the employer on 12/17/2020 5:30:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the TV Network Category
Search for CRM Campaign Manager jobs in Burbank-CA
Search all CRM Campaign Manager postings
Full Time Job
The CRM Campaign Manager will be responsible for building and deploying marketing and transactional email, push, and in-app campaigns for both HBO Max and HBO. This position reports to Director, Campaign Management & VP, Marketing Technology and Operations
The Daily
• S/he will be responsible for end-to-end campaign management, including building ad-hoc and automated campaigns within the Braze platform, routing campaign builds through necessary stakeholders, tracking campaign status and scheduling on our project board, and deploying campaigns in Braze.
• S/he will partner closely with stakeholders from marketing lifecycle, Max Originals, and product to fulfill strategic objectives.
• S/he will partner closely with creative, MarTech, and legal to fulfill campaign requests.
• S/he will help manage new capabilities within Braze to identify optimized flows for campaign management.
• S/he is an experienced CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills.
The Essentials
• 5 years experience in CRM operations (email and push) with an enterprise-level ESP; in-app messaging experience a plus
• Deep knowledge of subscription and lifecycle marketing
• Advanced experience with audience segmentation tools; Braze experience strongly preferred
• Advanced experience in managing projects through Asana, JIRA, Monday or a similar platform
• Deep knowledge of email and push best practices
• Advanced experience in implementing A/B and multivariate testing in CRM campaigns
• Advanced experience in building automated campaigns through a journey building platform
• Strong analytical and problem-solving skills
• Advanced skills in Excel
• Strong interpersonal, communication and presentation skills
• Ability to liaise with creative, engineering, technical, marketing and business teams
• Strong team focus with outstanding organizational and resource management skills.
• Bachelor's Degree in Business, Marketing, Communications or related field is required
• Must be able to communicate effectively with technical, marketing, engineering, and creative teams
• Must be results driven with an excellent attention to detail
• Creative problem-solver who works well as part of a team
• Must be able to organize, prioritize and schedule a high workload efficiently
• Must have strong written and oral communication skills - particularly within large organizations
• Must be comfortable managing projects and timelines
• Ability to manage both internal and external vendors and suppliers
The Perks
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands