Director, Lifecycle Marketing

This is a Full Time Job

Member Summary:
Quick Summary: This full-time role in San Francisco focuses on leading lifecycle marketing for the Golden State Warriors, Golden State Valkyries, and Chase Center, with responsibilities in CRM strategy and digital content management.

• Salary: $128,000 - $136,000 + Bonus
• Workplace Requirements: Onsite in San Francisco, CA
• Years of Experience Required: 7+ years in digital marketing, including senior-level lifecycle marketing experience
• Education Requirements: Bachelor’s degree in marketing or equivalent work experience
• Hard Skills Required: CRM platforms (Adobe or similar), Microsoft Office Suite, web analytics tools, basic HTML/CSS, data analysis, SQL
• Soft Skills Required: Leadership, collaboration, communication, project management, and relationship building
• Preferred Skills/Experience: Experience with both B2C and B2B environments, working with complex data warehouses, and content management systems

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Full Posting:

About the Position:
The Golden State Warriors, Golden State Valkyries, and Chase Center are seeking a digital marketer to lead Lifecycle Marketing efforts. This role involves deepening fan relationships through CRM strategies and managing the digital content team across web and app platforms. This individual will play a crucial role in driving engagement, retention, and revenue growth across organizational brands and will report to the Vice President, Growth and Retention.

Key Responsibilities:
• Design and implement comprehensive CRM (email, push, SMS) strategies to engage and retain fans
• Manage digital content for warriors.com, valkyries.com, chasecenter.com, and related mobile apps
• Develop customer journey maps for seamless fan experiences
• Collaborate with cross-functional teams to create integrated marketing campaigns
• Lead and mentor CRM strategists and digital content creators
• Monitor campaign performance and provide insights for optimization
• Implement advanced customer segmentation for personalized marketing
• Explore new marketing technologies to enhance campaign efficiency
• Ensure compliance with regulations (e.g., CCPA) and industry best practices
• Perform other duties as assigned

Required Experience & Skills:
• Bachelor’s degree in marketing or equivalent work experience
• 7+ years of digital marketing experience, with senior experience in lifecycle marketing
• Experience in both B2C and B2B marketing, and working alongside sales organizations
• Leadership experience in hiring, managing, and developing teams
• Proficiency in CRM platforms (preferably Adobe), Microsoft Office Suite, and web analytics tools
• Basic HTML/CSS and content management system experience
• Strong data analysis skills, with experience in complex data warehouses and SQL preferred
• Excellent written and verbal communication skills, with a service and resolution-oriented approach
• Ability to manage multiple projects in a fast-paced environment
• A passion for sports and entertainment

Compensation:
• Salary: $128,000 - $136,000 + Bonus
• Comprehensive medical, dental, and vision benefits
• Employer 401K match
• Paid time off, including parental leave and summer half-day Fridays
• Warriors home tickets, team store discount, and more!