Manager, Advertising & Media, Multi-Platform Marketing
FX Networks
Los Angeles, CAThis was removed by the employer on 6/13/2022 3:54:00 PM PST
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Full Time Job
Manager, Advertising & Media, Multi-Platform Marketing (FX)
Job Summary:
OVERVIEW OF THE COMPANY
FX Networks
FX is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW, and the streaming hub FX on HULU that features exclusive FX series, next day access to current FX and FXX series, and FX Networks' library of legacy series. FX on Hulu exclusive series include Devs, Mrs. America, A Teacher and the upcoming The Old Man, Y: The Last Man and American Horror Stories. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 86 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit drama series including Pose, Snowfall, Mayans M.C., and Taboo; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Black Narcissus and the upcoming Shogun, Great Expectations and Pistol; acclaimed hit comedy series including Atlanta, Better Things, What We Do in the Shadows, Breeders and the upcoming Reservation Dogs; the half-hour series Mr Inbetween and the Untitled B.J. Novak Project; a slate of docuseries and documentary features, including The New York Times Presents, The Most Dangerous Animal of All, AKA Jane Roe, A Wilderness of Error, Hip Hop Uncovered and Hysterical; and the FX Original Movie A Christmas Carol. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network's library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 82 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It's Always Sunny in Philadelphia, the Emmy® Award-winning comedy series Archer, DAVE and Cake, a weekly showcase of short-form comedy programming. FXX is also the cable home to The Simpsons, the longest-running comedy in TV history. FXM was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.
JOB DESCRIPTION
FX is seeking a Manager of Advertising & Media who will be responsible for the development of marketing materials tied to consumer launches and sustaining efforts in all media forms not limited to TV, online, digital, radio, outdoor and print across the FX Brand, FX linear shows and FX's Hulu Exclusives campaigns. The position plays an integral role in the team, working in collaboration with the Vice President and Director to identify, develop and execute the required materials that comprise brand awareness and tune-in efforts on behalf of the network.
Responsibilities
• Act as primary day to day contact with and manage digital agencies to concept and develop assets for use in the digital marketing campaign
• Identify available content for use across the paid marketing campaign by coordinating with Content and Editorial, Print, Graphics, and Social Media teams
• Work with the internal teams and the media agency to develop campaign strategy, creative and campaign ideation with partners
• Gather research and competitive programming to provide key inputs for the marketing brief and strategy
• Facilitate approvals from the necessary departments (e.g., legal, development, graphics) for all marketing materials
• Request, traffic and troubleshoot marketing materials and placements tied to off-network media buys to ensure placement, accuracy, and compliance
• Contribute to the company's Diversity and Inclusion efforts including seeking out diverse agencies and media partners
• Review media plans presented by the Agency, analyze details (e.g., targeting) and conduct vetting of partner environments (including D&I partners) and assets needed to deliver feedback on media strategy
• Monitor execution, including QA, reviewing pacing and performance in campaign and drafting optimization recommendations
• Conduct follow-up evaluation on all new business/media opportunities that are presented to FX
Requirements
• Bachelor's degree
• 5+ years of marketing experience from a TV network or on a TV account at an ad agency
• Must be a solutions oriented team player with excellent critical thinking skills
• Project management experience and ability to juggle multiple projects simultaneously while adhering to deadlines
• Must be proficient in Microsoft Office Suite, with experience with Photoshop and other relevant marketing software a plus
• Solid written and verbal communication skills required
• Media experience/exposure to analyzing media placements, opportunities, and packages
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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