VP Marketing / Creative Services
Fox
Seattle, WAThis was removed by the employer on 7/19/2022 1:05:00 PM PST
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Full Time Job
FOX 13 / FOX 13+ KCPQ/KZJO/ FOX13Seattle.com, the Fox Owned and Operated duopoly in Seattle, WA (DMA #11) is in search of a Vice President of Marketing/Creative Services. The ideal candidate will shape the marketing plan for the duopoly stations and digital platform. We are looking for someone with a strong creative edge – who own the creative framework and execution for key concepts and groundbreaking campaigns that really work. Someone with a fearless attitude and a strong desire to win. Experience in social media and public relations, digital marketing and managing budgets is essential. Media/Journalism background is a big plus.
Qualifications
• Identify our specific customer base and how news media is being consumed in the Seattle DMA
• Develop marketing strategies to attain new viewers to Fox 13 and new users to Fox13Seattle.com
• Work with production crew to create and execute new shows to attract new sports viewers and new daytime viewers
• Understand Nielsen ratings system and Comscore system and use them effectively in creating marketing campaigns and informing news on strategic direction
• Create and manage annual budget
• Develop, inspire and manage an eight-person department and ensure a safe, productive environment
• Create new partnership opportunities with non-profit communities in Seattle
• Partner with all departments on creative campaigns and commercial projects that will engage viewers
• Create a collaborative marketing environment where innovation and original ideas thrive
• Provide creative counsel and direction to internal and external customers and clients
Additional Qualifications
• Excellent verbal and communicator skills
• Proven negotiation skills
• Strong knowledge of local television operations (emphasis on local news), branding campaigns, digital marketing and digital content strategy that engage viewers and users
• Proven track record of creating high-quality work – from script writing, to art direction, producing, music and voice-over selection, animation and graphics
• Must possess strong industry relationships, knowledge of industry standards and best practices
• Self-starter with flexibility to multitask, operate within budgetary and schedule constraints, and thrive in a collaborative environment
• Bachelor's degree and a minimum of five years of experience in television required
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
Click here to learn more about the diverse communities of people behind our brands.