Senior Director, Digital Content and Brand Management
Fox
Los Angeles, CAThis was removed by the employer on 10/14/2021 12:06:00 PM PST
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This is a Full Time Job
The Senior Director, Digital Content and Brand Management will act as Editorial Director and GM for the FOX Ad Solutions Partner Portal (foxadsolutions.com), an established outlet for the FOX Ad Sales B2B messaging featuring marketplace opportunities. In addition to being an excellent storyteller, the Senior Director, Digital Content and Brand Management will strategically direct the content and its distribution for the Ad Sales FOX Portfolio of brands within the multi-platform ecosystem; Digital, Social, CRM Email, and Print, ensuring consistency across every promotional touchpoint. The Senior Director, Digital Content and Brand Management supports the core national brands of the FOX Ad Sales Portfolio; FOX News Media, FOX Sports, FOX Entertainment, and Tubi.
A SNAPSHOT OF YOUR RESPONSIBILITIES
• Editorial Director of the Advertising Partner Portal/FOX AD Solutions trade site and social platforms
• Provide and curate a fresh and updated steady stream of useful information and opportunities for advertisers and clients (Plan, coordinate, write, and edit the content and ensure cohesiveness and uphold quality; verbally and visually)
• Strategic idea generation and program calendar planning according to the brands' initiatives and timing
• Translate and develop the established FOX Portfolio narrative, story, positioning, and messaging for all platforms within the ecosystem (Digital, Social (B2B; LinkedIn, Twitter, Instagram), CRM/Eblasts, and Other Marketing Assets and Materials)
• Brand evangelist in the B2B marketplace
• Aware of marketplace trends-integrate appropriately
• Strategic Engagement with the brand and vertical teams to assist in writing and promote their sales messaging
• Supervise manager, freelancers, and vendor partners
• Manage Budget
WHAT YOU WILL NEED
• 8-10 years of media B2B copywriting and editorial experience
• Proven leadership and communication skills
• Strong writer for Digital, Social, Email
• Deep understanding of today's media marketplace and landscape
• Brand management experience
• Collaborator in high stakes projects
• Understanding of website technology and capabilities (Word Press, Google Analytics, Salesforce)
