Motorsports Digital Content Specialist

This is a Full Time Job

looking to add a Motorsports Digital Content Specialist to bolster our social team. From perfecting the voice of our accounts to creating and executing daily social strategies, this role will help to define motorsports coverage across multiple accounts. The Motorsports Digital Content Specialist will be responsible for the production of social content, including designing graphics, video editing, and ideation of each week's content. This is a chance to be in the trenches of content creation each and every day! Other responsibilities could include, but are not limited to, podcast VOD editing, story development, livestream and linear show production, talent prep, and video shooting/directing. Additionally, you will utilize data to help advise programming priorities, plan content, and report successes. Summed up, this role will play an integral part in the digital platform of multiple motorsport properties.

A SNAPSHOT OF YOUR RESPONSIBILITIES
• Support the production of NASCAR, INDYCAR, and Motorsport Podcast social and digital content - includes, but is not limited to, graphic production, editing, story development, show production, talent prep, and video shooting/directing
• Create original live content and/or VOD, optimizing the best moments from across motorsports, including highlights and analysis, for digital platforms in real-time
• Design and distribute social graphics, images, and video in and around live races
• Utilize data to report successes and help create and execute weekly content plans
• Coordinate content – whether show, brand, talent, original video, etc. – across each screen – whether TV, web, app, livestream, social, etc.
• Assist the NASCAR and INDYCAR social leads in building and maintaining relationships across a variety of groups, including sales, marketing, programming, digital, linear, studio, and other show teams

WHAT YOU WILL NEED
• 1+ years of experience in digital/social content creation or production
• Knowledge of what works on digital, and experience working with social media platforms, including Facebook, Instagram, Twitter/X, TikTok owned and operated platforms
• Extensive knowledge of storylines, trends, and drivers of NASCAR and INDYCAR
• Skilled in copywriting, social ideation, and content creation
• Comfortable in Photoshop and Premiere
• Critical thinking around newsworthiness, the need for source checking, and the identification of risks in sharing certain information
• Able to communicate effectively with talent, team managers, event staff, outside producers, and all other persons involved with productions
• Ability to create and ideate digital content with tight deadlines
• Ability to work nights and weekends, whenever events are on the air

NICE TO HAVE BUT NOT A DEALBREAKER
• Bachelor's degree
• Any knowledge of using AI in content creation