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Programmatic Ad Platform Manager
FOX Corporation
New York, NY
Uh oh, this posting was removed on 10/21/2019 1:06:00 PM PST
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We are looking for a Programmatic Ad Platform Manager to join a small but growing team at Fox News responsible for all programmatic operations, trafficking and client management. As the Programmatic Ad Manager, you are responsible for managing the operations and delivery of all programmatic campaigns. You partner with the Programmatic Account Executives, and work closely with the Ad Operations, Yield and Business Development Team. You serve as the programmatic operations subject matter expert for other internal ad ops employees to learn from. Your role is critical to the success and continued revenue growth of the Programmatic Sales team.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Manage all aspects of non-guaranteed ad stack from partnership, technology, reporting and sales strategy
Establish new private marketplaces, programmatic products and other programmatic sales initiatives
Perform end-to-end delivery of programmatic ad campaigns and non-guaranteed line items inclusive of setup, onboarding, trafficking and reporting within FOX News ad servers and 3rd party SSPs
Partner with sales and programmatic sellers in execution of programmatic campaigns, including the setup of deal IDs for PMP programs, troubleshooting programmatic guaranteed campaigns and the setup of ongoing reporting for new campaigns
Establish benchmarks around campaign performance for use across all programmatic campaigns
Monitor deal health of private marketplaces (auctions and preferred) programmatic guaranteed deals and any tag based implementations
Partner with various parties (including salesperson, agency contacts, DSP etc) to activate private deal spend
Project management of vendor platform integrations in partnership with Ad tech team
Manage ad server setup and deployment for all header bidding partners and header bidding wrappers
Create, improve and automate workflows across programmatic sales channels
Carry out programmatic ad quality standards, including protection from bad ads, malware, troubleshooting slow ad creatives and block list initiatives
Ensures delivery of key strategic programmatic partnerships
Manage all programmatic modifications within the ad server, including changes to price floors, targeting, header bidding / yield group changes or any programmatic line items
WHAT YOU WILL NEED
3+ years' experience in digital ad operations, including GAM/DFP experience working with video ads and the IAB VAST specs and strong Google Query Tool skills
2+ years in Programmatic including familiarity with SSPs (Appnexus, Rubicon, Index Exchange etc)
Ability to multitask with the ability to prioritize in a fast paced environment
Facile and comfortable with ad technology and working on related projects or issues that require troubleshooting
Excellent communication skills and ability to message information to different groups effectively, from developers to sales people
Proactive and solution oriented nature
Self-starter attitude, entrepreneurial spirit and quick learner
A Bachelor's degree
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Search for Programmatic Ad Platform Manager jobs in New York-NY
We are looking for a Programmatic Ad Platform Manager to join a small but growing team at Fox News responsible for all programmatic operations, trafficking and client management. As the Programmatic Ad Manager, you are responsible for managing the operations and delivery of all programmatic campaigns. You partner with the Programmatic Account Executives, and work closely with the Ad Operations, Yield and Business Development Team. You serve as the programmatic operations subject matter expert for other internal ad ops employees to learn from. Your role is critical to the success and continued revenue growth of the Programmatic Sales team.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Manage all aspects of non-guaranteed ad stack from partnership, technology, reporting and sales strategy
Establish new private marketplaces, programmatic products and other programmatic sales initiatives
Perform end-to-end delivery of programmatic ad campaigns and non-guaranteed line items inclusive of setup, onboarding, trafficking and reporting within FOX News ad servers and 3rd party SSPs
Partner with sales and programmatic sellers in execution of programmatic campaigns, including the setup of deal IDs for PMP programs, troubleshooting programmatic guaranteed campaigns and the setup of ongoing reporting for new campaigns
Establish benchmarks around campaign performance for use across all programmatic campaigns
Monitor deal health of private marketplaces (auctions and preferred) programmatic guaranteed deals and any tag based implementations
Partner with various parties (including salesperson, agency contacts, DSP etc) to activate private deal spend
Project management of vendor platform integrations in partnership with Ad tech team
Manage ad server setup and deployment for all header bidding partners and header bidding wrappers
Create, improve and automate workflows across programmatic sales channels
Carry out programmatic ad quality standards, including protection from bad ads, malware, troubleshooting slow ad creatives and block list initiatives
Ensures delivery of key strategic programmatic partnerships
Manage all programmatic modifications within the ad server, including changes to price floors, targeting, header bidding / yield group changes or any programmatic line items
WHAT YOU WILL NEED
3+ years' experience in digital ad operations, including GAM/DFP experience working with video ads and the IAB VAST specs and strong Google Query Tool skills
2+ years in Programmatic including familiarity with SSPs (Appnexus, Rubicon, Index Exchange etc)
Ability to multitask with the ability to prioritize in a fast paced environment
Facile and comfortable with ad technology and working on related projects or issues that require troubleshooting
Excellent communication skills and ability to message information to different groups effectively, from developers to sales people
Proactive and solution oriented nature
Self-starter attitude, entrepreneurial spirit and quick learner
A Bachelor's degree
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