Digital Distribution Producer

This is a Full Time Job

Are you an experienced journalist hungry for an opportunity to get create content that reaches people across a variety of digital platforms in one of the nation's fastest growing cities?
Do you have a knack for producing engaging social media content? Do you like to dive into data and develop strategies to improve the work you do every day?
KXRM FOX21 in Colorado Springs has an immediate opening for a Digital Distribution Producer.

The Digital Distribution Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity. The producer is the primary advocate for growing and directing off-platform participation among the editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.

Position Responsibilities:
Develops and implements social media strategy across all products
Manages all social media accounts with understanding of each unique audience
Executes on growing local newsletter strategy while tailoring tone to local needs
Utilizes third-party tools to manage social posts across multiple accounts
Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
Observes SEO trends and provides feedback to reporters and producers
Sends app alerts and desktop notifications timed for maximum reach
Communicates regularly with other newsrooms to leverage unique offerings
Reports on account and campaign metrics to inform future production strategies
Skill/Experience Requirements:
Experience as a social media producer
Clever headline/social post writer that gets readers to click
Ability to moderate tone voice to fit platform and brand needs
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Knowledge of audience behavior trends and technical ability to affect them
Ability to monitor and analyze metrics to change strategy as needed
Knowledge of AP style
Understanding of effective writing styles for internal and external audiences
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Proficiency in Photoshop and Premiere
Write original and daily news stories as needed
Assists with breaking news as needed

Typical day:

The distribution producer will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.
Measurements of success:
Increases audiences across all main external audience channels
Growth in social media participation throughout editorial
Higher referral traffic to our digital products from external domains
Compensation

Compensation Range from $40k/yr + commensurate with experience and skill level.
Benefits include Medical, dental, vision, Life Insurance, and 401K with company match.