Head of Marketing

This is a Full Time Job

HEAD OF MARKETING

REPORTS TO: MARKETING DIRECTOR

(12-MONTH MAT COVER)

MISSION:

Shape and lead high-impact, multi-channel marketing campaigns that drive audience growth, engagement, and revenue for FlightStory's products, shows, fund, and ventures.

Reporting to the Marketing Director, you will own campaign strategy, audience expansion, and go-to-market execution while leading a high-performing team of A-players.

You'll be driving momentum across We Need To Talk with Paul C. Brunson, Begin Again with Davina McCall, Hot Smart Rich with Maggie Sellers Reum and more!

You will ensure FlightStory shows up in the right places, at the right times, with the right message, creating marketing that cuts through, sparks conversation, and delivers measurable business impact.

OUTCOMES:
• Campaign strategy: Own the strategic direction and planning of multi-channel marketing campaigns that drive audience growth, engagement, and revenue impact, translating strategic goals into action.
• Marketing performance & optimisation: Establish a data-driven marketing approach,ensuring campaigns are continuously tested, optimised, and refined to maximise reach, engagement, and conversion.
• Innovation & experimentation: Foster a culture of testing and learning, identifying new ways to enhance campaign performance, improve efficiency, and drive results.
• Team leadership & development: Build, mentor, and develop a team of A-players, ensuring they deliver best-in-class marketing, continuously improve, and consistently deliver results that drive business impact
• Cross-functional leadership: Partner with teams from across the business to align marketing efforts, drive execution, and ensure teams are set up for success. Anticipate challenges, remove blockers, and create solutions that keep campaigns moving at pace

WHAT SUCCESS LOOKS LIKE:
• You drive marketing efforts that translate into measurable audience and revenue growth, with campaigns delivering sustained engagement and commercial impact
• You build and lead a high-performing marketing team, ensuring they execute at the highest level, continuously improve, and deliver best-in-class marketing
• You launch campaigns that capture attention, break through the noise, and make FlightStory's products, shows, fund, and ventures truly connect with audiences
• You deeply understand audiences, using insights to shape campaigns that resonate, engage, and drive action
• You embed a culture of continuous optimisation and experimentation, ensuring a test-and-learn mindset that drives performance improvements and smarter marketing execution
• You align cross-functional teams and remove blockers, ensuring marketing campaigns are executed smoothly, efficiently, and with maximum impact

COMPETENCIES:
• Strategic execution: You can turn marketing objectives into high-impact campaigns, ensuring they are well-planned, aligned across teams, and delivered effectively
• Campaign leadership: You have a proven track record of leading multi-channel marketing campaigns that drive audience growth, engagement, and revenue
• Performance & optimisation: You are data-driven, continuously analysing performance and making real-time adjustments to improve reach, engagement, and conversion
• Exceptional commercial acumen: You understand how to align marketing efforts with revenue generation and business goals, ensuring every campaign contributes to commercial success
• Team leadership & development: You know how to build, mentor, and lead high-performing marketing teams in fast-paced, high-growth environments, while living the FlightStory values
• Cross-functional collaboration: You work seamlessly across product, content, social, and paid media, ensuring alignment and removing blockers to keep campaigns moving
• Agility & problem-solving: You thrive in a fast-moving environment, making smart decisions and adapting quickly to challenges
• Think big & move fast: You push ambitious ideas forward, act decisively, and drive momentum to ensure marketing efforts land when and where they matter most