Email Marketing Manager
First Look Media
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This is a Part Time Job
This is a part time temporary position that will work about 20 hours a week.
The Position:
First Look Media is looking for an Email Marketing Manager to join our team. The ideal candidate will help build awareness, drive acquisition, and increase engagement across Topic's streaming service. The ideal candidate will be comfortable leveraging data to gain insights and solve problems, have strong writing skills, and have an eye for graphic design. The candidate will also have experience with content strategy and technical email development.
This position will report to the Director of Social.
Responsibilities:
Manage and build Topic email lifecycle series/campaigns including production, testing, setup, deployment, monitoring, analysis, and presentation of results.
Manage and optimize Topic newsletter as an acquisition and retention tool.
Build and deploy emails using Mailchimp/other vendors, and in collaboration with the copywriter.
Collaborate with PR team to produce, deploy, and track monthly press newsletter.
Manage, analyze and compare A/B testing campaigns. Continue to iterate on testing strategies - optimize messaging and targeting accordingly.
Track, analyze and report on performance metrics (CTR, open rate, launch rate, lift, etc.) and optimize accordingly.
Collaborate cross-functionally across Topic to identify opportunities, increase engagement, and deliver on goals.
Track best practices, monitor industry trends, and make recommendations.
Background & Qualifications:
3+ years' experience with email marketing campaigns, preferably in media/entertainment industry.
Expertise in Mailchimp.
Deep experience with various ESPs and CRM and tech stacks, etc. to support email programs - also comfortable testing vendors.
Comfortable and fluent in regulations, best practices, and compliance.
Experienced using data/metrics to develop insights, measure impact, and drive strategy.
HTML, CSS proficiency.
Must be strategy-minded, self-sufficient, detail-oriented, and organized.
Excellent communication & writing skills.
Knowledge of and interest in the entertainment/streaming industry
About TOPIC
Topic is the ambitious new storytelling brand, streaming service, and entertainment studio from First Look Media, dedicated to supporting creators at the forefront of culture. From Academy Award®-winning films (Spotlight) to television, audio and digital, we explore a wide range of subject matter, both fiction and nonfiction with an emphasis on stories of consequence that explore the issues of our time. Our approach - challenging, compelling and unconventional - reflects our commitment to discovering and amplifying independent new voices, and supporting established ones.
About First Look Media
First Look Media is a new-model media company devoted to supporting independent voices, from fearless investigative journalism and documentary filmmaking to smart, provocative entertainment. Launched in 2013 by eBay founder and philanthropist Pierre Omidyar, First Look Media was created with the belief that independent perspectives are vital to both a vibrant culture and a thriving democracy.
First Look Media is currently in the market with its flagship properties, The Intercept, Field of Vision, and the recently launched Topic SVOD service, and plans to continue expanding its mission of supporting independent voices via a variety of new brands, formats and platforms as well as through foundational technology helping creators and audiences develop, distribute, discover and connect with meaningful stories.
We are an Equal Opportunity Employer--people of color, people with disabilities, women, and LGBT candidates are strongly encouraged to apply; we are committed to a diverse workplace, and to supporting our staff with ongoing career development opportunities.