Email Marketing Specialist
Feld EntertainmentRemote, US
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Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey, Monster Jam®, Monster Energy Supercross, Disney On Ice, Marvel Universe LIVE!, Sesame Street Live!, Jurassic World Live Tour, Kawasaki and Spin Master. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents.
Successful candidates must be fully vaccinated or be qualified for a medical or religious exemption. Proof of vaccination is required and may be submitted via the Company's secure website. Fully vaccinated is defined as 14 days after the second dose of a two dose vaccine or 14 days after the single dose of a one dose vaccine.
(The Mandatory COVID-19 Vaccine Requirement adopted by the Company for all associates on September 16, 2021 ''Vaccine Policy'' is paused as to all Florida employees until further notice pursuant to House Bill No. 1-B.
Please note that all Mitigation Guidelines for touring employees remain in effect as do any applicable venue, local, state, and/or international requirements, rules, regulations, and/or laws in territories outside of Florida.)
The Email Marketing Specialist will fill a critical role in ensuring that Feld Entertainment's email marketing efforts are completed on time and on budget. Working with the entire production team, the ideal candidate will have strong organizational skills and be detail-oriented, while maintaining a friendly and accommodating attitude to stakeholders throughout the organization. Some of the day-to-day responsibilities include producing and deploying e-mail campaigns; designing, in conjunction with the Promoter, effective direct marketing campaigns; testing and reporting. The Email Marketing Specialist may also be assigned regions and/or brands to work closely with and will be expected to maintain a strong relationship with those teams.
*A resume is required to be considered for this position.
This position can be located in Ellenton (Tampa Bay) FL or FULLY REMOTE.
Essential Job Functions
Create and deploy e-mail campaigns in support of organizational objectives.
Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution.
Maintain situational awareness on projects in process and upcoming engagement needs. Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget.
Plan subject line tests, hold out tests, creative tests and other testing elements to create learning. Share results with other team members.
Ensure CAN-SPAM, COPPA, GDPR, CASL, CCPA and DMA compliance when executing campaigns.
Set up email campaign list selections.
Attend relevant meetings and distribute content to team as required.
Report on campaign results. Provide insight on efforts, learnings and suggested recommendations for future campaigns.
Assist with other production duties as requested.
Knowledge of email campaign management tools, specifically Salesforce Marketing Cloud / ExactTarget required.
Knowledge of ampscript/Salesforce Marketing Cloud programming or coding in emails.
3+ years of work experience in a fast-paced, dynamic organization is required.
Bachelor's Degree required.
Experience working with database marketing required.
HTML and/or CSS experience required.
Live Event experience preferred.
Adobe Creative Suite experience.
Skills & Abilities
Salesforce Marketing Cloud experience and proficiency.
Excellent communication and presentation skills to all levels of management desired. The ability to tell a story.
Microsoft Office proficiency.
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.