Digital Campaign Manager

This is a Full Time Job

Overview

We are seeking a highly skilled and detail-oriented Digital Campaign Manager to oversee the strategy, execution, management, and optimization of digital advertising campaigns. This role bridges sales, clients, ad operations, and creative teams to ensure campaign delivery, strong performance, and innovation across all platforms. The ideal candidate has a deep understanding of digital media, campaign workflows, brand safety, and paid social strategy.

Key Responsibilities:

Strategic Planning & Pre-Sale
• Work alongside sales team during the proposal phase to recommend digital campaign components aligned with client KPIs and objectives.
• Evaluate RFP requests and provide thoughtful recommendations on deliverables, capabilities, and campaign structure.
• Leverage knowledge of creative performance and benchmarks to inform campaign strategy.

Campaign Management & Execution
• Manage client paperwork processes through ad agency partners and 3rd-party platforms.
• Serve as the primary post-sale point of contact for clients, overseeing asset collection, deliverables, and campaign launches.
• Partner with internal custom studio teams to ensure timely delivery of creative assets and campaign content.
• Lead campaign monitoring, optimization, and reporting throughout the campaign lifecycle.
• Deliver End-of-Campaign (EOC) reports with actionable insights.

Ad Operations & Brand Safety
• Implement and monitor brand safety guidelines, including ad targeting, invalid traffic (IVT), bot and fraud detection, blacklist/whitelist management, and blocking tags.
• Collaborate with Corporate Ad Operations to explore, test, and launch new ad capabilities and tools.
• Develop new reporting templates and establish agreed-upon cadence with clients.

Innovation & Market Awareness
• Stay current on digital media trends, platforms, and competitors to identify opportunities for innovation.
• Provide insights on market developments and recommend enhancements to digital programs.

Paid Social Expertise
• Develop and recommend paid social media programs as part of integrated digital campaigns.
• Manage social ad campaign execution, optimization, and reporting.
• Deliver insights to improve campaign effectiveness and maximize ROI.

Qualifications
• 2 years of digital campaign management, ad operations, or digital media planning experience.
• Understanding of brand safety protocols, fraud detection, and digital compliance.
• Proven experience with ad serving platforms, tracking systems, and campaign management tools.
• Hands-on knowledge of social platforms (Meta, TikTok, LinkedIn, X, YouTube) and paid campaign execution.
• Ability to interpret and optimize against campaign metrics and KPIs.
• Strong organizational, communication, and project management skills.
• Analytical mindset with problem-solving abilities and attention to detail.
• Experience collaborating cross-functionally with sales, operations, and creative teams.
• Typical wage range: $70k-80k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

It's all About You‘¦

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees' needs, we are currently launching a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About Fairchild Media Group

Fairchild Media Group, a division of Penske Media Corporation, is home to the industry's most trusted fashion, retail, footwear and beauty publications including WWD, Footwear News and Beauty Inc. We provide indispensable news and insights to the most influential decision-makers across fashion, beauty, footwear and retail through award-winning content, events, and integrated marketing solutions.