Digital Campaign Manager

This is a Full Time Job

DESCRIPTION:

Overview
We are seeking a highly skilled and detail-oriented Digital Campaign Manager to oversee the strategy, execution, management, and optimization of digital advertising campaigns. This role bridges sales, clients, ad operations, and creative teams to ensure campaign delivery, strong performance, and innovation across all platforms. The ideal candidate has a deep understanding of digital media, campaign workflows, brand safety, and paid social strategy.

Key Responsibilities:

Strategic Planning & Pre-Sale
• Work alongside sales team during the proposal phase to recommend digital campaign components aligned with client KPIs and objectives.
• Evaluate RFP requests and provide thoughtful recommendations on deliverables, capabilities, and campaign structure.
• Leverage knowledge of creative performance and benchmarks to inform campaign strategy.

Campaign Management & Execution
• Manage client paperwork processes through ad agency partners and 3rd-party platforms.
• Serve as the primary post-sale point of contact for clients, overseeing asset collection, deliverables, and campaign launches.
• Partner with internal custom studio teams to ensure timely delivery of creative assets and campaign content.
• Lead campaign monitoring, optimization, and reporting throughout the campaign lifecycle.
• Deliver End-of-Campaign (EOC) reports with actionable insights.

Ad Operations & Brand Safety
• Implement and monitor brand safety guidelines, including ad targeting, invalid traffic (IVT), bot and fraud detection, blacklist/whitelist management, and blocking tags.
• Collaborate with Corporate Ad Operations to explore, test, and launch new ad capabilities and tools.
• Develop new reporting templates and establish agreed-upon cadence with clients.

Innovation & Market Awareness
• Stay current on digital media trends, platforms, and competitors to identify opportunities for innovation.
• Provide insights on market developments and recommend enhancements to digital programs.

Paid Social Expertise
• Develop and recommend paid social media programs as part of integrated digital campaigns.
• Manage social ad campaign execution, optimization, and reporting.
• Deliver insights to improve campaign effectiveness and maximize ROI.

Qualifications
• 2 years of digital campaign management, ad operations, or digital media planning experience.
• Understanding of brand safety protocols, fraud detection, and digital compliance.
• Proven experience with ad serving platforms, tracking systems, and campaign management tools.
• Hands-on knowledge of social platforms (Meta, TikTok, LinkedIn, X, YouTube) and paid campaign execution.
• Ability to interpret and optimize against campaign metrics and KPIs.
• Strong organizational, communication, and project management skills.
• Analytical mindset with problem-solving abilities and attention to detail.
• Experience collaborating cross-functionally with sales, operations, and creative teams.