Senior Marketing Operations Specialist, MLP and SEO

This is a Full Time Job


The Senior Specialist Marketing Operations, MLP and SEO will be responsible for optimizing marketing landing pages (MLP's) and implementing effective search engine optimization (SEO) strategies. The ideal candidate will have a strong background in operations and digital marketing, with a proven track record of improving website performance and driving organic traffic growth. This role is 100% dedicated to ESPN. This role reports to the VP Product Marketing. This role is based in New York, NY.

Responsibilities:
• Manage and work through requests for Cannonball/Nexus updates for ESPN MLPs
• Partner across team to launch, maintain and evaluate A/B tests to optimize MLPs for conversion
• Lead reporting and analytics for MLPs
• Expert on building, updating and finding new features for MLPs to deliver on goals and business
needs
• Develop and implement SEO strategies to increase organic search visibility and drive traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Monitor and analyze website performance metrics to identify areas for improvement.
• Collaborate with cross-functional teams such as product marketing, CRM and more to ensure SEO
best practices are integrated into all marketing efforts.
• Determine roadmap for automation for business needs to modernize existing tools and systems

Required Qualifications
• Minimum 4 years of experience in operations or digital marketing, with a focus on working in CMS tolls for SEO and landing page optimization.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong analytical skills and experience with web analytics tools.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Proven ability to manage multiple projects and meet deadlines.

Required Education
• Bachelor's degree in Marketing, Communications, Business or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.