Senior Manager, Marketing Automation & Messaging

This is a Full Time Job


The Marketing Automation & Messaging Senior Manager will be responsible for Braze journey building, focused on email, in-app, and other messaging channels. The ideal candidate will have a strong background in operations, experience in the Braze platform and digital marketing, with a proven track record of improving CRM messaging goals and KPIs. This role reports to the VP Product Marketing. This role is based in New York, NY.

Responsibilities:
• Expert on building and finding new features for lifecycle messaging to deliver on goals and business needs
• Build, test and deliver multi-channel messages at all stages to drive at subscriber and retention goals for our DTC business
• Execute messaging optimization and best practice adoption in conjunction with teammates
• Run split and multivariate texts, ensuring test protocols are administered to minimize bias
• Lead and optimize messaging reporting and run ad hoc analysis to help inform long term DTC marketing strategy
• Ability to work cross functionally across Product Marketing, CRM, Analytics, and other internal teams
• Determine roadmap for automation for business needs to modernize existing tools and systems
• Deep understanding of the Braze platform and bring ideas on how to drive innovation within the platform

Required Qualifications
• Minimum 6 years of experience in operations or digital marketing, with a focus on working in CMS tolls for lifecycle messaging.
• Proven track record of developing and executing successful marketing messaging strategies that drive business growth.
• Strong analytical skills and experience with web analytics tools.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Proven ability to manage multiple projects and meet deadlines.

Required Education
• Bachelor's degree in Marketing, Communications, Business, or a related field

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