Senior Manager, Marketing Automation & Messaging
ESPN
New York, NYThis is a Full Time Job
The Marketing Automation & Messaging Senior Manager will be responsible for Braze journey building, focused on email, in-app, and other messaging channels. The ideal candidate will have a strong background in operations, experience in the Braze platform and digital marketing, with a proven track record of improving CRM messaging goals and KPIs. This role reports to the VP Product Marketing. This role is based in New York, NY.
Responsibilities:
• Expert on building and finding new features for lifecycle messaging to deliver on goals and business needs
• Build, test and deliver multi-channel messages at all stages to drive at subscriber and retention goals for our DTC business
• Execute messaging optimization and best practice adoption in conjunction with teammates
• Run split and multivariate texts, ensuring test protocols are administered to minimize bias
• Lead and optimize messaging reporting and run ad hoc analysis to help inform long term DTC marketing strategy
• Ability to work cross functionally across Product Marketing, CRM, Analytics, and other internal teams
• Determine roadmap for automation for business needs to modernize existing tools and systems
• Deep understanding of the Braze platform and bring ideas on how to drive innovation within the platform
Required Qualifications
• Minimum 6 years of experience in operations or digital marketing, with a focus on working in CMS tolls for lifecycle messaging.
• Proven track record of developing and executing successful marketing messaging strategies that drive business growth.
• Strong analytical skills and experience with web analytics tools.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Proven ability to manage multiple projects and meet deadlines.
Required Education
• Bachelor's degree in Marketing, Communications, Business, or a related field
#ESPNMedia
Salary/Benefits
$121,000.00
- 162,200.00
per year
$121,000 - $162,200 /year USD
The base pay actually offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience.
Benefits
• Medical, financial, and other benefits
Additional Information
The Product Marketing & Subscriber Strategy team builds direct-to-consumer (DTC) strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing fan experience across touchpoints, the team aims to build loyal fans who understand the value proposition and remain subscribers. They possess a deep understanding of the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts.
