Senior Manager, Audience Data Enablement

This is a Full Time Job

Position Summary:

The Sr. Manager, Audiences and Data Enablement ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology and marketing, turning insights into action that drive engagement, ROI and subscriber growth. This position is based in New York, NY and is a 1-year project-based role.

Responsibilities:
• Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
• Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
• Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
• Monitor and report on campaign performance, delivering insights that improve audience strategies
• Ensure compliance with data governance and internal policies
• Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
• Document and translate complex audience strategies into clear, actionable guidance for partners
• Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)

Required Qualifications
• Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
• Proven ability to:
• Act as subject matter expert on state of the data, audiences, technology
• Learn new data and technology systems and maximize the value they can deliver
• Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
• Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
• Proven success influencing leaders from other teams and organizations with audience prioritization
• Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
• Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity

Required Education
• Bachelor's degree or equivalent in Marketing, Business, or a related field

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