Project - Audience & Content Analyst

This is a Full Time Job


The Audience & Content team utilizes all facets of media research (Nielsen, Adobe Analytics, etc) and primary research to inform and guide the company on how sports fandom and content are performing nationwide.

The role will be providing tracking and analysis on how particular content is performing throughout the year from a viewer, user and fan perspective across different platforms for different departments within ESPN, including the Programming, Production, Public Relations, and Marketing teams.

The Project - Audience & Content Analyst will be a naturally curious, thoughtful and creative thinker with a familiarity with syndicated media research. They will be detail-oriented, comfortable with database interfaces/software, and be able to analyze and manage large datasets. The individual will have a passion for understanding the sports fan and sports media landscape.

Responsibilities:

• The Project - Audience & Content Analyst will execute on each of the following functions:
• Provide details of the ESPN networks program schedules to Nielsen on a daily basis including the MNF over-the-air schedule for the upcoming pre-season and regular season.
• Create and distribute Preliminary TV audience emails to the company using Nielsen Arianna software.
• Participate in the collection, analysis and communication of audience data for ESPN's digital media properties for the content assigned to them by utilizing Adobe Analytics and comScore.
• Pull streaming usage for all NCAA spring sports airing on TVE or ESPN in March-June 2019
• Track Copa America on ESPN - the exclusive English language broadcaster of the tournament.
• Compile, analyze, evaluate and interpret national and local TV audience viewership data by property for the ESPN networks as well as competitors.
• Track Copa America and Women's World Cup audiences on competitor networks.
• Update audience tracks for F1, CFB, and NFL throughout the fall (local, national, streaming, out-of-home).
• Update audience tracks for NBA and College Basketball throughout the winter.
• Update audience tracks and report on preliminary audiences for SECN and ACCN (launching this fall) using comScore TV Essentials and Nielsen Arianna.
• Pull MNF over-the-air audiences and upload into the internal database for revenue management liability reporting.

Basic Qualifications:

• ?The ideal candidate will have a minimum of 1 year of experience in media research and analytics including:
• Familiarity and/or experience with analyzing national or local Nielsen data using Nielsen National TV View, Nielsen National TV Toolbox, Arianna.
• Familiarity and/or experience with digital media research tools such as Adobe Analytics and comScore.
• Must be proficient in Excel, Word and Powerpoint.
• Possess excellent writing skills, ability to handle multiple tasks, and display strong attention to details. Must have basic mathematical ability.
• Collaborative nature and ability to work well in a team environment.

Preferred Qualifications:

• Experience with software like SPSS, Nielsen, Adobe report builder, comScore.

Required Education

• Bachelor's Degree or equivalent

Preferred Education

• Bachelor's Degree (or equivalent) in statistics, communications, market research, marketing, or related field preferred.

About ESPN:

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Sales & Marketing, Inc., which is part of a business segment we call ESPN.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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