Social Media Manager

This is a Full Time Job

Position Overview
We're looking for a creative and data driven Social Media Manager to take complete ownership of our social media presence and digital advertising strategy. You'll be responsible for building brand awareness, engaging our community, and driving measurable business impact through strategic social media management and paid digital advertising campaigns.

Key Responsibilities
Content Strategy & Creation
Develop and execute comprehensive social media strategies across all platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube)
Create engaging, high quality original content including graphics, videos, stories, and copy that aligns with brand voice
Maintain consistent posting schedules and content calendars for multiple product lines (eoFlix, eoFest)
Collaborate with product teams to create content that showcases features and drives user adoption

Digital Advertising Management
Plan, execute, and optimize paid social media campaigns across all platforms
Manage digital advertising budgets and ensure cost effective campaign performance
Conduct A/B testing on ad creative, targeting, and messaging to maximize ROI
Integrate organic content strategy with paid advertising efforts for seamless campaign execution
Monitor and adjust campaigns in real time to optimize performance and meet KPIs

Community Engagement & Customer Support
Proactively engage with followers, respond to comments and messages promptly
Build and nurture online communities around our products and brand
Address customer inquiries and concerns through social channels
Monitor brand mentions and sentiment across all platforms
Collaborate with customer support teams to resolve issues and improve user experience

Analytics & Performance Optimization
Track and analyze social media metrics, engagement rates, and campaign performance
Create detailed monthly reports on social media growth, engagement, and ROI
Use data insights to continuously optimize content strategy and advertising spend
Conduct competitive analysis to identify opportunities and stay ahead of industry trends
Set and monitor KPIs for social media growth, user acquisition, and brand awareness

Cross-Platform Brand Management
Ensure consistent brand voice and messaging across all social media channels
Adapt content for platform specific audiences while maintaining brand coherence
Coordinate social media activities with broader marketing campaigns and product launches
Stay current with platform updates, algorithm changes, and emerging social media trends

Required Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3+ years of experience in social media management and digital advertising
Proven track record of growing social media accounts and driving engagement
Hands on experience with paid social media advertising (Facebook Ads Manager, Instagram Ads, TikTok Ads, etc.)
Proficiency in social media management tools.
Strong analytical skills with experience in Google Analytics, social media analytics platforms
Excellent written and verbal communication skills
Creative mindset with strong visual design sensibility
Experience with graphic design tools (Canva, Adobe Creative Suite preferred)
Ability to work in a fast paced environment and manage multiple projects simultaneously

Preferred Qualifications
Experience in entertainment, streaming, or event management industries
Video editing skills and experience with video content creation
Knowledge of SEO and content marketing principles
Experience with influencer partnerships and collaborations
Understanding of emerging social media platforms and trends
Previous experience managing social media for mobile apps or web platforms

Success Metrics
In your first 90 days, you will:
Audit current social media presence and develop comprehensive strategy
Increase engagement rates by 25% across all platforms
Launch and optimize paid advertising campaigns
Establish consistent content publishing schedule and brand voice
In your first year, you will:
Achieve 30-40% improvement in social media growth rates to meet industry benchmarks
Drive measurable user acquisition through social media channels
Build engaged communities around both eoFlix and eoFest products
Establish efficient, data-driven processes for content creation and campaign optimization