Social Media Producer, Instagram

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of content… you in?

Overview
ENTERTAINMENT TONIGHT is looking for a Social Media Producer, Instagram to join our social media team. This team plays a vital role in ensuring that ET remains a top pop culture and entertainment news destination on every platform.

The right candidate lives and breathes entertainment news. You know the story powering the group chats, you have a point of view on how to tell it and you know exactly how it should look and feel on Instagram. You move fast, write clean and bring a sharp editorial eye to everything you post. The Adobe Creative Suite, specifically Photoshop and Premiere, are tools you reach for without thinking. And when the news cycle shifts – because it always does – you pivot without missing a beat.

This is a high-visibility role where your work will help shape the way millions of fans experience ENTERTAINMENT TONIGHT every day.

Responsibilities include but not limited to:
• Produce 6-10 Instagram posts a day - you’ll be responsible for creating graphics, clipping videos and copywriting – with the ability to self-publish without oversight
• Independently monitor the entertainment news cycle and pitch story opportunities with high social engagement potential
• Write both long-form captions following newswriting best practices and voice-driven, social-first short captions in the ET voice
• Work closely with producers, editors, and field teams to align Instagram coverage with ET's on-air & digital storytelling
• Maintain an awareness of Instagram trends and best practices in order to produce content that drives the relevancy and newsworthiness of the ET brand
• Track and report on our social performance. Provide ongoing insights and strategic recommendations
• May include occasional scheduled shifts that require night and weekend work around major events

Basic Qualifications
• A journalism background in a digital newsroom, specifically
• 4 years working in social or digital media

Additional Qualifications
• Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture and celebrity media
• Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts
• Experience in news producing, including story selection and journalistic best practices
• Proficiency with Photoshop and Premiere or other video editing software
• Exceptional news judgment and drive to ensure ET is first and best on social platforms
• The ability to multitask and flexibility to re-prioritize duties based on breaking news
• Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment

This job is a Los Angeles based hybrid role. The shift will be Monday-Friday, 10-7. Monday, Tuesday & Thursdays will be in-office days in Studio City. Wednesday and Friday will be WFH.