Social Media Producer, Instagram - Entertainment Tonight
Entertainment Tonight
New York, NYThis is a Full Time Job
Overview:
ENTERTAINMENT TONIGHT is looking for a Social Media Producer, Instagram to join our social media team. This team plays a vital role in keeping ET a top pop culture and entertainment news destination on the platform.
The right candidate lives and breathes entertainment news. You know the story powering the group chats, you have a point of view on how to tell it, and you know exactly how it should look and feel on Instagram. You move fast, write clean, and bring a sharp editorial eye to everything you post. And when the news cycle shifts (because it always does), you pivot without missing a beat. This is a high-visibility role. Your work will help shape how millions of fans experience ENTERTAINMENT TONIGHT every day.
Responsibilities include but are not limited to:
• Produce 6–10 Instagram posts a day, including designing graphics, clipping video and writing copy, and self-publish independently with sound editorial judgment
• Monitor the entertainment news cycle and pitch stories with high social engagement potential
• Write both long-form captions that follow newswriting best practices and short, social-first captions in the ET voice
• Partner with producers, editors and field teams to align Instagram coverage with ET’s on-air and digital storytelling
• Stay ahead of Instagram trends and best practices to keep the ET brand relevant and first on the news
• Track and report on social performance, and provide ongoing insights and strategic recommendations
• Work occasional night and weekend shifts around major events
Basic Qualifications
• Journalism background, ideally in a digital newsroom
• 4 years of experience in social or digital media
Additional Qualifications
• Deep knowledge of the current entertainment news landscape, pop culture, internet culture and celebrity media
• Strong command of Instagram, plus emerging best practices on TikTok, X, Facebook and YouTube Shorts
• News producing experience, including story selection and journalistic best practices
• Proficiency in Photoshop and Premiere or other video editing software
• Remarkable news judgment and the drive to make ET first and best on social
• Ability to multitask and re-prioritize quickly around breaking news
• Strong written and verbal communication skills, with the ability to communicate concisely and professionally in a dynamic, collaborative environment
Schedule & Location
This is a hybrid role based in Los Angeles or New York. The shift is Monday–Friday, 5am–2pm PT / 8am–5pm ET. Monday, Tuesday and Thursday are in-office days in Studio City or New York City. Wednesday and Friday are remote.
Salary/Benefits
$80,000 - $90,000 /year USD
Starting pay depends on job-related factors
Benefits
• Medical, dental, and vision insurance
• 401(k) plan
• Life insurance
• Disability benefits
• Paid time off (PTO)
Additional Information
At Skydance, storytelling is at the heart of our mission to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life, and experienced. We create content for every age and audience, anchored by the strength of our offerings and our deep connection with fans. Our approach is creator-first, audience-focused, and tech-forward, allowing us to operate on a global scale. We collaborate with talented teams that move fast, think boldly, and aim high, championing the best ideas and earning the trust of our employees, creators, partners, and audiences. CBS Media Ventures, a division of Skydance Corporation and part of CBS Entertainment Group, is a leader in television syndication, producing or distributing popular shows such as “The Drew Barrymore Show,” “Entertainment Tonight,” “Wheel of Fortune,” “Jeopardy!,” “Sherri Shepherd,” and “Inside Edition.” Additionally, CMV manages national barter advertising sales for Debmar-Mercury's and Fox's first-run syndicated programming and operates Dabl, a multiplatform, advertiser-supported lifestyle network.
