Instagram Social Media Producer

This is a Full Time Job

DESCRIPTION:

ENTERTAINMENT TONIGHT is looking for a full-time Social Media Producer, Instagram to join our social media team. This team plays a vital role in ensuring that ET remains a top pop culture and entertainment news destination on every platform. The right candidate must have a deep knowledge of Instagram and understand how to produce and package an engaging story for the platform, both visually and editorially.

We are looking for candidates with excellent writing skills, strong news judgment, and a deep passion for pop culture. You will need to move fast, write clean copy, work under tight deadlines, and pivot quickly to keep up with the cultural conversation. You’ll also need Photoshop and Premiere experience, with an expert eye for scroll-stopping photos and video. The right candidate will be a proactive team player with clear communication skills and the drive to be the best in the field.

This is a high-visibility role where your work will help shape the way millions of fans experience ENTERTAINMENT TONIGHT every day. This is not an on-camera position.

Responsibilities include but are not limited to:

• Produce multiple Instagram posts a day; you’ll be responsible for creating graphics, clipping videos, and copywriting.
• Write long-form captions using an insightful, fun, and compelling voice.
• Work closely with producers, editors, and field teams to align Instagram coverage with ET's on-air & digital storytelling.
• Maintain an awareness of Instagram trends and standards in order to produce content that drives the relevancy and newsworthiness of the ET brand.
• Track and report on our social performance. Provide ongoing insights and strategic recommendations.
• May include occasional scheduled shifts that require night and weekend work around major events.

Basic Qualification:

• A journalism background in a digital newsroom, specifically 3-4 years working in social or digital media.

Additional Qualifications:

• Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts.
• Experience in news producing, including story selection and journalistic standards.
• Proficiency with Photoshop and Premiere or other video editing software.
• Exceptional news judgment and drive to ensure ET is first and best with breaking entertainment stories, while collaborating closely with the broader editorial team.
• The ability to multitask and flexibility to re-prioritize duties based on breaking news.
• A love of all things pop culture and celebrity news.

This job is a full-time Los Angeles-based hybrid role. The shift will be Monday-Friday, 10-7. Monday, Tuesday & Thursdays will be in-office days in Studio City. Wednesday and Friday will be WFH.