Coordinator, Entertainment Brand Marketing
Entertainment OneNew York, NY
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Entertainment One/ Hasbro
Entertainment Brand Coordinator for My Little Pony
Proactively support the development, planning and successful activation of integrated local brand marketing campaigns for eOne properties, with a focus on My Little Pony. This instrumental role will focus on activities including day-to-day coordination of marketing activities, approvals, raising purchase orders and general marketing support, ensuring they are completed and delivered as required and to a high standard.
-Provide logistical, administrative, and creative support to the relevant entertainment brand marketing team, assisting in the implementation and delivery of local marketing plans, including PR, digital, social and other related entertainment brand marketing initiatives
-Be the point of contact for day-to-day marketing enquiries and approvals
-Coordinate the planning, briefing and delivery of marketing materials
-Maintaining and updating franchise brand marketing calendars, sharing these with relevant teams in a timely manner
-Ownership of aspects of marketing campaigns and projects as directed
-Support in the approval of relevant third-party marketing materials as directed and ensure that all materials adhere to the brand templates and standards as set out by the Global Franchise Brand Management Teams.
-Provide support on the management of marketing competitions and disseminate prizing as required.
-Co-ordinate team meetings to discuss activations, market developments and campaign results as required
-Assist in the preparation of presentation decks.
-Assist with the budget process by raising PO's, invoice processing, and tracking, as directed by the team.
-Participate in creative brainstorming sessions.
-Undertake general administrative tasks as required.
-Bachelor's degree or equivalent
-Previous experience of at least 2 years within a busy marketing team essential, preferably within the Entertainment industry
-Experience with social media and family-focused consumer media
-A strong understanding of marketing opportunities for family brands
-First class organizational skills with the ability to juggle several priorities and meet tight deadlines
-Ability to stay 'cool' when the pressure is on
-Strong communication skills with the ability to communicate clearly and efficiently
-Resourceful and pro-active with the ability to work independently
-A team player
-Good presentation building skills
-Administrative skills and knowledge of computer packages, Word, Excel, PowerPoint & Outlook essential
-Adobe Creative Cloud proficiency essential
-Passion (for our brands)
-Dynamism (in finding ways to meet the goal)
-Excellence (in what you expect and deliver)
What you'll be a part of:
Taking care: competitive health and dental coverage
Investing in your future: local defined contribution pension plans
Break time: free snacks (when in office) and reduced hours in summer
Be inspired: regular film and television screenings and opportunity to get involved in industry events
Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
Grow: develop your career and shape your future
We thank everyone for their interest but only those candidates selected for an interview will be contacted. Please send a cover letter with your resume, this is a requirement to move on to next steps of the recruitment process. Thank you!
Entertainment One is an equal opportunity employer that is committed to providing accommodations for persons with disabilities, and supporting diversity and inclusion within our work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process.
Entertainment One Ltd. (eOne) specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne's Family Brands division is an exciting, fast growing team within the global Hasbro family that specializes in the development, production, distribution and brand management of kids entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; global hit PJ Masks; newly-launched pre-school series Ricky Zoom; fashion brands My Little Pony and Jem; as well as action adventure brands Transformers: Rescue Bots and Power Rangers.