Manager, Soundtrack Marketing
Disney Music Group
Burbank, CAThis was removed by the employer on 12/5/2022 8:50:00 AM PST
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Full Time Job
Job Summary:
The role of Manager, Soundtrack Marketing for the Disney Music Group will be part of the Disney Branded Live-Action team which is responsible for releases across multiple divisions of the company including Disney Studios, Marvel Studios, Lucasfilm, Disney Television, and Disney+. The position will report to the Director of Marketing, Soundtracks and for select content portfolios, will be responsible for the following key functions – creating strategy plans, managing marketing campaigns, product development, driving promotional and new business opportunities for film, series and video game soundtracks as well as catalog management.
• Manage all aspects of product releases including marketing strategy, campaign planning and execution as well as product development.
• Collaborate with all divisional partner leads to drive soundtrack plans that create new and innovative cross-divisional marketing opportunities.
• Maintain and develop relationships with all strategy, marketing, synergy and promotion leads within various divisions of the company to ensure soundtrack integrations and cohesive plans that align with their objectives.
• Act as a thought leader to seek, identify and create new revenue and marketing opportunities across divisions.
• Work with all DMG internal departments (A&R, PR, Sales and Digital, Promotions, Media, Production, etc) to develop high impact product offerings and comprehensive campaigns to maximize revenue.
• Work closely with Business Affairs teams to ensure we are in compliance with legal requirements tied to marketing campaigns as well as promotional content for our releases.
• Facilitate approvals of all art, marketing assets, and creative tied to assigned soundtrack projects and initiatives.
• Develop content strategy for titles to drive awareness and consumer engagement.
• Work with International teams to help release and market all products ex-US with key goal of maximizing awareness, sales and revenue globally.
• Ensure DMG staff is up-to-speed on the latest marketing and promotion initiatives.
• Work closely with DMG synergy team and corresponding partners throughout the company to drive soundtrack marketing campaigns and promotions.
• Develop music streaming promotions for soundtracks across all digital platforms.
• Responsible for working with Finance team to develop financial planning and budget forecasting for titles.
• Continually evaluate competitors and industry trends.
• Review post mortems and constantly evaluate campaign plans to determine best course of action to penetrate marketplace and achieve business/release objectives.
Basic Qualifications:
• Minimum of 5 years of marketing experience in Soundtracks, Music, Studio or TV industries preferred
• Minimum of 5 years of product management experience
• Exceptional work ethic, demonstrates professional approach at all times
• Ability to manage high-volume workload
• Ability to engage with high level internal and external stakeholders
• Advanced in communication, collaboration, and presentation skills
• Highly organized and detailed oriented
• Strong interest in digital, streaming and new media promotions
• Stellar interpersonal skills, building and maintaining key internal and external relationships is crucial
• Strong written, communication and presentation skills
• Analytical skills – comfortable obtaining and interpreting data to establish strategy
Required Education
• Bachelor's degree preferred
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