Multi-Platform Partnerships Specialist

This is a Full Time Job

DESCRIPTION:

The Disney Multiplatform Partnerships team is looking for a well-organized, flexible, and enthusiastic Multiplatform Partnerships Specialist to join our team. Reporting to the Director, this person will contribute to the development and execution of partnership campaigns that drive growth, revenue, and reinforce the value of Disney's television Networks (ABC, Disney, ESPN, Freeform, FX, and the National Geographic Channels) as well as studio film and TV properties from Marvel Studios, Lucasfilm, Pixar, Walt Disney Animation Studios, 20th Century Pictures, and Searchlight Pictures.

This role is an integral contributor within the Multiplatform Partnerships account team in the innovation, development, and execution of scalable partner campaigns that support both Pay TV/Linear Networks and In-Home Theatrical/Transactional lines of business to achieve acquisition, retention, and revenue goals. In partnership with internal stakeholders including but not limited to; Platform Distribution Sales, Marketing, Brand Networks, Product, Legal and PR teams, and our external distribution partners, this role will advocate for programming priorities, ideate go-to-market plans, execute full funnel campaigns, and negotiate editorial placements aimed to drive subscriber acquisition, anti-churn, and transactional revenue for theatrical and linear TV content.

The ideal candidate is a self-starter with expertise in multi-channel marketing and the application of data insights and metrics to identify key opportunities that will optimize performance and enhance efficiency of marketing budget and media spends. Additionally, this role proactively creates marketing presentations to showcase strategic approach for multiple audiences, merchandises ongoing activity, and socializes performance results while offering ongoing guidance and support in the development of the team Marketing Associate.

Responsibilities and Duties of the Role:

• In collaboration with team leads, responsible for the strategic account planning and negotiation of marketing campaigns/promotions that support overall business goals (acquisition, retention, anti-churn, engagement, film and TV launches, etc). Establish and maintain direct relationships with account and brand network contacts to serve as primary lead on all related day-to-day marketing activities.
• Collaborate with brand networks and studio marketing cross-functional teams to identify priorities, negotiate, and execute all partnership marketing strategies including full funnel marketing tactics (ex. paid media, influencer campaign, SEO, editorial marketing, organic and paid social media, CRM, SEO, etc.).
• Cultivate knowledge and expertise around Disney's brands, networks, franchises, and studio's theatrical releases to provide partners prioritization across the in-home release strategies, TV programming, and digital catalog offerings. Proactively pitch opportunities with our partners leveraging Disney's storytelling ethos across our linear and studio content.
• Responsible for the development and maintenance of account management tools and presentations, such as annual account plan, ongoing activation plans, campaign presentations (pre & post), overall performance recaps, and budgets (forecasting, invoicing, and accruals).
• Lead and host formal/informal client meetings ranging from status calls to facilitating relevant planning presentations, ongoing recap, and QBR reviews.
• Utilize consumer research and data insights to maximize marketing campaigns, establish KPIs, evaluate ROI, and analyze results to merchandise goals and convey results.
• Provide direction and guidance to team associate as they coordinate creative execution including messaging to internal and external partners regarding timelines, budgets, deliverables process (specs/review/approval), and activation recaps.

Basic Qualifications:

• 2+ years of relevant experience in a Marketing, preferably in new media/streaming content environment in two or