Associate Manager, Ad Operations

This is a Full Time Job

DESCRIPTION:
Associate Manager, Ad Operations (Hulu)

Job Summary:
Hulu is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team. As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, distributing audiences, implementing tags and new pixels, and maintaining proper reporting/measurement across paid and owned campaigns. This role supports numerous high-profile campaigns and requires extraordinary technical and organizational skills. If you have a passion for streaming entertainment and meet the qualifications below, this role might be the perfect fit.

Primary Responsibilities:
• Manage Hulu's day-to-day Marketing Technology platform operations, including configuration, permissions, data feeds, integrations, etc.
• Manage Hulu's site tag library and pixel implementation across media channels. Frequently audit and review tags for accuracy and sound data collection.
• Collaborate cross-functionally to enable new use cases and integrations to support business KPIs driving acquisition, viewership, and subscriber engagement and retention.
• Partner with Product, Engineering, Data Science, and Analytics to vet and implement solutions, collaborating to build and secure leadership approval on joint roadmaps.
• Trouble-shoot discrepancies and breakage to resolve implementation issues.
• Support MarTech adoption by improving internal processes, building new tech and partner POVs, and influencing Hulu's tech stack to drive measurement and operational efficiency.
• Partner closely with Marketing and Paid Media teams to improve data quality, data signals, and integrations with platforms and partners.
• Establish clear business and data requirements in partnership with cross-functional teams for marketing technology enhancements. Lead new S2S and CAPI integrations.
• Enhance Hulu's attribution models to optimize cross-channel measurement across digital, CTV, and linear marketing efforts.
• Document all incoming and outgoing campaigns, audiences, and pixel requests. Support campaign trafficking and audience distribution for media launch.
• Implement end-to-end campaign tracking, tagging, and trafficking to ensure proper measurement of key media performance indicators.
• Lead the team's data governance and ensure all marketing solutions comply with data privacy laws. Partner closely with InfoSec, Legal, Compliance, and other LOBs.

Basic Qualifications:
• Minimum of 4 years of relevant work experience in Ad Operations.
• Strong knowledge of attribution modeling, data pipelines, and media measurement.
• Expertise in marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp.
• Experience working across Google tech stack and key media partners including Meta, Snap, TikTok, YouTube.
• Experience with JS, HTML, S2S, and CAPI Integrations.
• Strong understanding of GDPR, CCPA, and their impact on media buying.
• An understanding of acquisition strategy, media metrics, and direct-to-consumer and/or subscription-based businesses.
• Experience working with data visualization tools (i.e. Tableau, Looker).
• Strong communication and presentation skills.
• Ability to prioritize and juggle multiple projects in a dynamic environment.
• Flexibility, proactiveness, and collaborative team player mentality.

Preferred Qualifications:
• Entertainment industry experience.
• Media agency experience.

Required Ed