Associate Lifecycle Marketing Manager

This is a Full Time Job


We're seeking a strategic and data-driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecyle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross-functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You're the right person for this role if you're a hard-working self-starter with impeccable project management skills and can thrive in a fast-changing environment. The ideal candidate brings exceptional project management skills, utilizes data-driven insights to guide strategy, and has a proven ability to work within tools like Airtable to manage workflows efficiently. This is the perfect role for someone who loves to roll up their sleeves, work in a collaborative team environment, and is passionate about email & push marketing.

Responsibilities:
• Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
• Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
• Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
• Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
• Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
• Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
• Find opportunities to improve the effectiveness of email and push marketing programs

Basic Qualifications
• 3+ years in Lifecycle marketing, or related field
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Knowledge of email and push best practices for deliverability and downstream impact
• Superior project management skills and attention to detail with experience in managing Airtable workflows
• Ability to provide strategic recommendations motivated by data
• Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
• Ability to anticipate needs, innovate, and flourish in a fast-paced environment
• A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
• Extensive project launch experience and understanding of QA processes

Preferred Qualifications
• A minimum of 1 year of experience in streaming, media, or subscription-based businesses
• Experience with corporate audience segmentation tools such as SaS Customer Intelligence

Required Education
• Bachelor's degree or equivalent work experience