Manager, Content Programming

This is a Full Time Job


Disney's Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company's best-in-class storytelling to fans and families everywhere. The Disney+ Programming and Content Curation team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

Job Summary:

The Manager, Content Programming will guide the engagement strategy for Disney+ pre-stream content promos. The role will be the central cross-functional liaison for internal teams with a focus on driving the development and workflow for Disney+ pre-stream content promos. Day-to-day management will include calendaring, title prioritization, building, publishing, long-lead planning, data analysis, and creative readiness. This person will collaborate with Content Analytics to craft data-driven solutions to maximize engagement.

Responsibilities and Duties of the Role:
• Responsible for Disney+ pre-stream content promos management and execution
• Define and manage promo strategies and optimization
• Develop and maintain workflow processes for the content promos ecosystem
• Create high-impact, curated programming strategies that promote TWDC brands and franchises
• Communicate campaign plans and recaps to internal teams and cross-functional partners
• Assist with day-to-day framework management, communication workflow with global teams, campaign calendars, and content programming tools
• Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions
• Act as trusted knowledge source for internal business partners around Disney+ content promos and day-to-day operations
• Partner with TWDC marketing and global programming teams to ensure all priorities are coordinated appropriately
• Utilize CMS, data, and other tools (Excel, Google Workspace, etc.) to support day-to-day responsibilities
• Help identify and champion content programming framework improvements based on quantitative and strategic inputs
• Leverage market and behavior data, audience research to drive data and analytics that determine effective programming strategies

Required Education
, Experience/Skills/Training:
• Bachelors degree minimum
• 7+ years experience working within the Entertainment industry. International content experience a plus.
• 1+ years experience managing direct reports

Qualifications

• Able to build strong relationships and work seamlessly across a large organization
• Excellent communicator, collaborator, and time-manager with meticulous attention to detail
• Superior organizational and prioritization skills; ability to balance multiple projects at once with dedication to quality
• Experience with content management systems, data, and other tools (Excel, Google Workspace, etc.) to help operationalize and execute day-to-day responsibilities
• Able to be nimble and adapt quickly to new technologies and processes
• Perpetual learner's attitude, always looking for ways to improve processes and learn and grow
• Team player with a strong work ethic and high level of confidentiality
• Must be open to thinking outside of traditional models
• Well-developed written and verbal communications skills. Demonstrated ability to communicate effectively
• Advanced data literacy
• Demonstrated ability to thrive working in an extremely fast-paced environment
• Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters
• Real passion for and knowledge of streaming services and entertainment

The hiring range for this position in CA is $102,000.00 to $136,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geo