Content Programming Associate Manager

This is a Full Time Job


About the Role & Team

Disney's Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company's (TWDC) best-in-class storytelling to fans and families everywhere.

The Disney+ Global Content Programming and Subscriber Engagement team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You Will Do

Reporting to the Manager, Content Programming, the Content Programming Associate Manager would build, publish, and optimize programming plans at a global scale. They will collaborate cross-functionally and should be an excellent communicator, collaborator, and contributor. Duties include:
• Build, publish and manage Disney+ global content programming to maximize audience engagement and retention.
• Ensure published programming is validated across audiences, platforms, and regions.
• Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions
• Track performance of merchandising areas of the service over time.
• Leverage market & service behavior data, audience research to drive data and analytics that determine effective programming strategies.
• Collaborate on regional and territorial editorial merchandising and promotions.
• Sustain existing projects or leading projects as assigned.
• Collaborate with Programming Optimization to meet testing requirements and implement tests as necessary.
• Partner with Product teams on testing new features in CMS to improve guest experience.
• Act as liaison or advocate with business partners as needed.

Required Qualificationsand Skills
• Minimum of 2 years' experience in digital media or content programming.
• Skilled in curating and publishing content on a consumer-facing CMS.
• Familiar with digital media publishing, including hands-on CMS publishing spanning web, app, streaming, and connected devices.
• Experience with Excel, Airtable, and Google Sheets required.
• Hands-on experience in data analysis.
• Excellent organizational, prioritization, and time management skills; adept at managing multiple, high-priority projects with meticulous attention to detail.
• Agile and quick to adapt to new technologies and processes.
• Constantly seeking to enhance processes and foster personal growth with a continuous learning mindset.
• Collaborative team player with a strong work ethic and a commitment to confidentiality.
• Possess a strategic, creative, and entrepreneurial mindset.
• Open to innovative thinking beyond conventional models.
• Strong written and verbal communication skills with a proven ability to convey messages effectively.
• High emotional intelligence and a collaborative nature.
• Thrive in a fast-paced work environment.

Preferred Qualifications

• Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters.
• General entertainment and international content experience preferred.
• Additional language and character set proficiency (written) a plus.

Required Education

• Bachelor's degree

The hiring range for this position in CA is $70,000.00 to $93,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.