Sr. Manager - Consumer Insights
Disney ABC Television Group
Burbank, CAThis was removed by the employer on 8/22/2018 6:54:00 PM PST
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Full Time Job
Sr. Manager - Consumer Insights (Freeform)
Job Summary:
Freeform is looking for a Senior Manager to join the Consumer Insights team and lead various research projects and deliver insights that inform important programming and marketing decisions. The Senior Manager will be a valued consumer consultant working with internal teams to understand their insights needs, then develop and execute research using innovative cutting-edge approaches to address those needs.
Responsibilities:
• Manage research studies from translating business needs into methodology, vendor selection, study design, project management, analysis, presentation / report writing through sharing insights
• Design and execute consumer research projects to inform development of new and current Freeform series as well as to inform marketing strategy and execution
• Develop strategic insights about Freeform and its audience and communicate those across the organization
• Represent the voice of the consumer in terms that are relevant to the business
• Develop creative and innovative ways to gather key consumer insights that shape strategy and drive key decisions
• Collaborate with the Freeform measurement team to deliver key insights to internal business partners
Basic Qualifications:
• Candidate must have a minimum of 5 years of experience in a market research agency or department and at least 3 years of primary research experience
• Previous research experience within the entertainment industry
• Has experience with and is comfortable managing both qualitative and quantitative research
• Highly-proficient with Excel and PowerPoint
• Confident, self-motivated detail oriented; able to take ownership of projects and execute them at a high level
• Analytical thinker who enjoys problem-solving
• Willing to challenge traditional thinking
• Superior social and communication skills; able to establish relationships and build trust both inside and outside of the team
• Passionate consumer of TV, digital media, and pop culture
• Understands how to turn the consumer's voice and data into actionable findings for internal business groups that pushes the business forward
• Knows how to design a research project that meets the need of the business question and can identify which methodology best serves that purpose
• Is a compelling storyteller who is able to socialize research findings across different departments, meeting the needs of each
• Ability to juggle multiple projects at once and prioritize effectively
• Organized with strong time management skills
• Naturally curious and collaborative
• Thrives on working within a team environment
Preferred Qualifications:
• Direct research experience within the Television space is preferred
Required Education
• Bachelor's degree or equivalent work experience
Preferred Education
• Bachelor's degree w/ major in psychology, anthropology, communications, medias studies or other relevant field
This position is with ABC Cable Networks Group, which is part of a business segment we call Disney ABC Television Group.
ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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