Senior Manager, Integrated Marketing
Disney ABC Television Group
New York, NYThis was removed by the employer on 10/1/2018 2:54:00 PM PST
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Full Time Job
Job Summary:
Disney|ABC Integrated Marketing is seeking an experienced professional to be a Senior Manager who will report into the Executive Director. The Senior Manager will be responsible for developing and executing multi-platform advertiser driven marketing, integration and promotional programs as they pertain ABC Daytime and Syndication, both within the various on-air programs, as well as, digital properties.
Responsibilities:
• In response to RFP's/sales requests, create and present proposals that detail the customized sponsorship and integration opportunities and work with the sales teams to close the deals.
• Grow and advance the PR strategy as a secondary business for ABC, which includes pitching PR agencies on opportunities as well as fielding, and responding to PR agencies requests for integrations.
• Interface with Programming and Marketing teams to identify opportunities and develop concepts internally.
• Oversee and manage on-air and digital executions for deals that have sold in. Primary responsibilities would include: working with the show(s), site team and clients on sponsored content, coordinating any prep for the shoot/event, be present and oversee the integration, supervising clients while on set, managing post production, ensuring digital assets and content launches properly.
• Monitor and ensure all sponsorship elements are delivering across all platforms.
• Collaborate across all dayparts/networks to create opportunities that provider greater reach and impact for sponsors.
• Direct interface with various departments within Disney|ABC (Sales, Programming, Legal, BS&P, PR etc.).
• Day-to-day communication with sales team, clients and production.
• Other responsibilities include: managing budget, deal agreement letters, department status reports, production timelines, case studies and competitive monitoring/analysis.
• Some travel is required.
Basic Qualifications:
• Minimum of six years sponsorship marketing, branded entertainment and/or promotion experience required.
• Entertainment and/or television background required.
• Proficient in Microsoft Office (Excel, Word, PowerPoint and Outlook).
• Excellent written and verbal communication skills.
• Strong knowledge of the digital and social landscape across the television and entertainment industry.
• Strong organization skills.
• Expertise in project management and execution.
• Excel at multi-tasking.
• Build and foster strong relationships both internal and external.
• Sound business acumen and strategic skills.
• Experience in creating, developing and executing custom programs.
Preferred Qualifications:
• Experience executing integrations/sponsorships both on-air and digitally
Required Education
• BA/BS degree required or equivalent relevant experience.
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Advertising Sales, LLC, which is part of a business segment we call Disney ABC Television Group.
Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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