Senior Manager, Integrated Marketing
Disney ABC Television Group
New York, NYThis was removed by the employer on 4/17/2018 3:53:00 PM PST
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Full Time Job
Disney|ABC Integrated Marketing is seeking an experienced professional to be a Senior Manager who will report into the Vice President. The Senior Manager will be responsible for developing and executing multi-platform advertiser driven marketing, integration and promotional programs as they pertain ABC News, both within the various on-air programs as well as ABC News digital properties.
Responsibilities
• In response to RFP's/sales requests, create and present proposals that detail the customized sponsorship and integration opportunities and work with the sales teams to close the deals.
• Grow and advance the PR strategy as a secondary business for ABC, which includes pitching PR agencies on opportunities as well as fielding, and responding to PR agencies requests for integrations.
• Interface with Programming and Marketing teams to identify opportunities and develop concepts internally.
• Oversee and manage on-air and digital executions for deals that have sold in. Primary responsibilities would include: working with the show(s), site team and clients on sponsored content, coordinating any prep for the shoot/event, be present and oversee the integration, supervising clients while on set, managing post production, ensuring digital assets and content launches properly.
• Monitor and ensure all sponsorship elements are delivering across all platforms.
• Collaborate across all dayparts/networks to create opportunities that provider greater reach and impact for sponsors.
• Direct interface with various departments within Disney|ABC (Sales, Programming, Legal, BS&P, PR etc.).
• Day-to-day communication with sales team, clients and production.
• Other responsibilities include: managing budget, deal agreement letters, department status reports, production timelines, case studies and competitive monitoring/analysis.
• Some travel is required.
Basic Qualifications
• Minimum of six years sponsorship marketing, branded entertainment and/or promotion experience required.
• Entertainment and/or television background required.
• Proficient in Microsoft Office (Excel, Word, PowerPoint and Outlook).
• Excellent written and verbal communication skills.
• Strong knowledge of the digital and social landscape across the television and entertainment industry.
• Strong organization skills.
• Expertise in project management and execution.
• Excel at multi-tasking.
• Build and foster strong relationships both internal and external.
• Sound business acumen and strategic skills.
• Experience in creating, developing and executing custom programs.
Preferred Qualifications
• Experience executing integrations/sponsorships both on-air and digitally
Required Education
• BA/BS degree required or equivalent relevant experience.
Company Overview
The Disney/ABC Television Group (DATG) is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, Disney Channels Worldwide, Freeform, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney network, Hyperion publishing, and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.
Additional Information
Equal Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
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