Director, Advanced Advertising Products
Disney ABC Television Group
New York, NYThis was removed by the employer on 3/21/2018 4:54:00 PM PST
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Full Time Job
Director, Advanced Advertising Products (Project Hire)
Disney ABC is seeking an exceptional candidate to create and on-board advanced ad products which leverage data and technology. This role will lead the creation and maintenance of a comprehensive product roadmap to advance Disney ABCs advanced ad capabilities. This individual will report to the VP, Advanced Advertising Solutions & Sales Operations within the Audience Solutions team. This role will work cross functionally with Sales Management, Technology and Research teams.
Responsibilities
• Oversee advanced advertising solutions and work with internal and external partners in media planning, deal activation as well as optimization and attribution modeling.
• Develop business case for new data driven opportunities by gathering, tracking, and sharing customer and team feedback on products
• Develop strategies that include recommendations on targeting/segmentation, messaging, and channels
• Create and test new advanced ad products with clients and partners
• Track progress against strategic imperatives and tactical milestones throughout the product development, integration, and support phases
• Be a subject matter expert in Disney ABC data assets, the 3rd party data ecosystem and the various processes and technologies that underpin data-driven advertising
• Participate in the development of marketing strategies and materials
• Work with the sales team to evaluate and propose audience targeting solutions for clients
• Work with Technology and Sales Operations to develop audience targeted recommendations, analysis and reporting
• Confidently present complex data-driven solutions to advertisers and agencies
• Provide analysis and insight on new advanced advertising offerings via competitive intelligence and industry events
• Represent Disney ABC at industry events and with trade associations on issues related to advanced advertising
Basic Qualifications
• At least 7 years' experience working and leading programmatic and/or data-driven TV sales operations
• Strong understanding of emerging data and technologies and how they can be leveraged to create new cross platform advertising solutions
• Understanding of the TV ecosystem and inner workings (e.g., local broadcast, MVPDs, dMVPDs, ATSC3, etc.)
• Expertise with common linear and digital data sets and practices: measurement data (e.g., Nielsen, set top box, ACR, etc.), other syndicated data (e.g., NBI, NCS, MRI, Simmons), survey data, social data, data onboarding, etc.
• Understanding of programmatic solutions and technology providers for both digital and linear
• Understanding of data, data collection and privacy
• Understanding of media mix, attribution and ROI methodologies
• Highly analytical candidate who can evaluate vendor solutions, implement new process and manage large-scale projects with various stakeholders
• Excellent communication and writing skills
Required Education
• Bachelor's Degree or equivalent work experience
Additional Information
Equal Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
This project is scheduled to last 12-18 months.
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