Sr Manager - Integrated Ad Sales Mktg
Discovery Communications
New York, NYThis was removed by the employer on 9/23/2019 1:32:00 PM PST
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Full Time Job
The Senior Manager, Integrated Ad Sales Marketing rep is responsible for leveraging MotorTrend’s multi-platform content assets to help support our advertisers’ marketing initiatives. This position requires the ability to represent DCI when dealing with clients.
Responsibilities
1. Collaborate with key network partners to develop sponsorship marketing concepts for incoming client RFPs.
2. Manage multi-platform sponsorship executions.
3. Handle client-based projects from ideation to execution.
4. Manage and assist with client integration on-set at program shoots for certain projects.
5. Manage various aspects of the sold sponsorships (Appian Database) for MotorTrend, including creation, input and tracking of sponsorship packages, and any related changes throughout the year.
6. Lead conference calls with sales, network, agency reps, clients for projects.
7. Manage various aspects of the Sponsorship Overview and Tracking grid that lists all sold and pending sponsors elements.
8. Track feature inventory load within programming programs to ensure sponsors receive all deliverables promised. Keep network, production, etc. abreast of marketing elements with respective programs.
9. Create post-sell recap presentations to merchandise executed partnership marketing elements for top level clients.
10. Maintain strong working relationships with internal divisions as well as external groups (ad agencies, etc.) to drive incremental revenue via the successful sell-in of multi-platform partnerships.
11. Communicate with the MotorTrend JV partners as it relates to client opportunities.
12. Sustain in-depth knowledge of consumer and media/marketing industry trends in order to help create unique partnership offerings that differentiate Discovery Communications from competitive Networks.
13. Demonstrate creative, open-minded thinking and approach to developing on-air/off-air marketing opportunities for advertisers.
14. Observe marketplace and competitive landscape.
Requirements
* 7 years of relevant integrated marketing experience (such as advertising agency, media sales/marketing, event marketing, client side marketing).
* Interest in automotive/auto-aftermarket category a must.
* Experience with a joint venture and/or OTT service a plus.
* Live/Post Production experience/background a plus.
* Bachelor’s Degree in business, communications or a related field, or equivalent combination of skills, training and experience is required.
* Proven ability to develop creative and unique opportunities to meet advertiser objectives.
* A clear understanding of the importance of client service.
* Strong communication skills, both written and oral (strong presentation skills are a must).
* Be able to work independently, detail oriented, attentive to deadlines, have outstanding customer service skills, possess initiative and have proven project management skills (organizational, managing timelines, selling ideas/proposals).
* Basic knowledge in on-air production.
* Ability and willingness to travel.
* Must have the legal right to work in the US.
New York City, New York, NYC, NY