Senior Analyst Adv & Consumer Insights
Discovery Communications
New York, NYThis was removed by the employer on 11/4/2019 8:32:00 AM PST
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Full Time Job
Discovery, Inc is looking for a research professional to join our New York team in the role of Senior Analyst, Advertiser and Consumer Insights. This position will play an integral role on the Advertiser Insights & Effectiveness Solutions team which oversees custom research executed in support of Discovery, Inc. ad sales efforts, across all platforms and across all properties (e.g., Discovery Channel, HGTV, Food Network, TLC, ID and more!). This role will provide support on the management, execution and reporting of primary research studies executed via 3rd party vendor or proprietary research panel, with an emphasis on advertising effectiveness and demonstrating the benefit of advertising with Discovery Inc.
Responsibilities
1. Manage advertising campaign measurement requests from sales teams and help determine the appropriate vendor and type of study (e.g. brand, sales, site visit lift studies) by assessing digital and linear media plans and by considering the KPIs of an individual campaign.
2. Aide in the day-to-day management of the third-party research vendors (e.g. Kantar Millward Brown, Nielsen, etc.) in their execution of various studies with tasks including: Gathering materials necessary for study launch, testing survey programming, reviewing surveys, etc.
3. Review campaign reporting and provide insightful feedback and recommendations in a timely manner.
4. Maintain and organize various team documents to ensure efficient workflow, including study trackers.
5. Assemble one-sheets and case studies for distribution to sales and marketing teams.
6. Complete additional ad-hoc projects as assigned.
Requirements
* Bachelor’s degree required
* Will have a minimum of 2-3 years of research and data experience in TV/media research at a media brand, television network or agency.
* Experience with ad effectiveness (control/exposed) research
* Solid foundation in primary quantitative research, i.e., questionnaire development, navigating survey programming logic, reading and developing cross-tabulations, etc.
* Superior project management skills- ability to prioritize among multiple brands and projects
*Some experience with reading digital and/or linear media plans
*Advanced knowledge of Microsoft Excel and PowerPoint
* Ability to work individually and in a team setting
* Enthusiastic, eager and a positive attitude – a must!
* Must have the legal right to work in the United States
New York City, New York, NYC, NY