Senior Analyst - Ad Sales Research
Discovery Communications
New York, NYThis was removed by the employer on 7/11/2019 1:32:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Advertising Category
Browse the Marketing Category
Browse the TV Network Category
Search for Senior Analyst - Ad Sales Research jobs in New York-NY
Search all Senior Analyst - Ad Sales Research postings
Full Time Job
This is an exciting opportunity to join the media research team that supports advertising sales efforts for Discovery Inc.’s leading passion brands -Food, TLC, OWN and Cooking Channel across all platforms including television, digital devices and social media.
The Senior Ad Sales Research Analyst is responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives.
With direction from their manager, they will provide research data and insights including audience profiles and trends, competitor, market and industry intelligence.
Day to day responsibilities will be focused on utilizing varied data systems and translating that information into digestible information in excel spreadsheets and PowerPoint slides, so a high level of comfort with numbers and different computer systems is necessary.
Responsibilities
1. Partner with ad sales teams to produce actionable insights, compelling stories, and persuasive network positioning
2. Position networks within the ad sales marketplace
3. Use analytical and syndicated research systems to produce relevant sales and network reports, analyses and presentations
4. Communicate data and insights in meetings, strategy sessions, emails, and presentations.
5. Assure that research reports are consistent, accurate, and timely
6. Update and maintain monthly and quarterly reports and all relevant research archives
7. Collaborate with ad sales research colleagues to exchange relevant information, and insights
Requirements
* Thorough knowledge of Nielsen data and systems; Lake5 & MRI. Simmons, comScore, Google Analytics, Nielsen Social, Adobe Analytics, Tubular, Kantar. a plus
* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
* Ability to synthesize information and research data to ''tell a story'' with action-oriented implications.
* 3-5 years relevant business experience at a media company, ad agency, market research firm or equivalent
* Bachelor’s degree in a related field
* Interest in TV, media, advertising and/ or entertainment industries
* Strong attention to detail and accuracy
* Excellent organizational skills
* Analytical thinker
* Multi-tasker
* Eager to learn from and partner with colleagues on diverse projects
* Ability to work independently to fulfill requests from within and outside research department
* Must have the legal right to work in the United States
New York City, New York, NYC, NY