Research Analyst - HGTV
Discovery Communications
Knoxville, TNThis was removed by the employer on 10/9/2019 2:32:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the TV Network Category
Search for Research Analyst - HGTV jobs in Knoxville-TN
Search all Research Analyst - HGTV postings
Full Time Job
This is an exciting opportunity to join the media research team that supports the HGTV brand across all platforms including television, digital devices and social media.
The Research Analyst is responsible for leveraging a variety of research resources to provide data driven intelligence and consumer insights in support of content strategy and marketing initiatives. Audience behavior, programming trends, industry intelligence, and the impact of the shifting media landscape are all C-suite questions topics that would be communicated by the analyst and team to management.
Day to day responsibilities will be focused on utilizing multiple data systems and translating both quantitative and qualitative intel into digestible insights via Excel and PowerPoint, so a high level of comfort with numbers and varied computer systems is necessary.
This role can be located in either Knoxville, Tennessee or New York City, New York.
Responsibilities
1. Interface with teams across the company to answer C-suite questions with speed, insight and accuracy
2. Cultivate strong working relationships within the broader Research and Consumer Insights, Finance, Marketing, and Digital teams
3. Build/Maintain databases that efficiently track and organize relevant internal and external stats including linear ratings, digital viewership, competitive positioning/analysis, industry trends and other relevant KPIs
4. Communicate data and insights in meetings, strategy sessions, emails and presentations
5. Lean into scheduling and content distribution decisions through program analytics
6. Respond to ad-hoc requests regarding network, competitors and series linear performances
7. Transform research findings into actionable insights and informative stories in a polished format via email, PowerPoint, and other tools
8. Update and maintain monthly and quarterly reports and all relevant research archives
Requirements
* Knowledge of/willingness to learn Nielsen data and reporting systems such as Star Media, Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Adobe Analytics, and E-Poll
* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
* Ability to synthesize information and research data to ''tell a story'' with action-oriented implications.
* Relevant business experience at a media company, ad agency, market research firm or equivalent is preferred
* Bachelor’s degree in a related field
* Interest in TV, media, and/or entertainment industries
* Strong attention to detail and accuracy
* Excellent organizational skills
* Analytical thinker
* Multi-tasker
* Eager to learn from and partner with colleagues on diverse projects
* Ability to work independently to fulfill requests from within and outside research department
* Must have the legal right to work in the United States
Knoxville, Tennessee, KX, TN