Media Specialist, Paid Search

This is a Full Time Job

Media Specialist, Paid Search (SEM)

The Role
This role is within the Global Direct-to-Consumer (DTC) pod within the larger Media Strategy & Analytics Team, which focuses specifically on driving paid subscriptions to Discovery’s Digital Platforms (Eurosport, GOLFTV, MotorTrend, Dplay, and Food Network Kitchen). The Paid Search Specialist will focus specifically on managing paid search campaigns across digital buying platforms such as Google, Bing, and Apple Search.

Responsibilities

1. Oversee the development and execution of paid search campaigns with a variety of goals (subscriber acquisition, registrations, installs, etc.).
2. Lead paid search planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus
3. Keep abreast of market trends and developments, also liaising with Google & Bing partners - identifying new betas and tech to drive our search offering forward
4. Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
5. Develop and manage keyword bids on search engines while actively testing and analyzing keywords, positions, and copy variations.
6. Optimize campaigns with the goal of generating efficient conversions (cost per acquisition)
7. Set up conversion tracking and ensure all campaigns are properly tracking conversion.
8. Review plans and actively apply learnings to create best-in-class executions.
9. Serve as the SEM expert, platform partner, and trend-spotter.
10. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Requirements

* 2 years of hands-on SEM experience, media agency experience strongly preferred.
* Deep understanding of paid search, with experience using external bid management tools (Search Ads 360, Marin or Kenshoo)
* Experience with Direct Response campaigns is required with experience with attribution and conversion tracking.
* Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
* A problem solver at heart, interested in working in a fast-paced environment
* with excellent troubleshooting and QA skills - strong attention to detail essential
* Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment
* Self-starter, highly motivated, positive demeanor, and able to juggle multiple assignments simultaneously.
* Analytical with a comfort in dealing with numbers and reporting
* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
* Understanding of subscription streaming services is a plus.
* Experience working with or preferably writing/editing Google Ads scripts
* Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social and programmatic).
* Excellent communicator who is able to clearly translate strategy into action. Must be fluent in English. Additional languages a plus.
* Proficient in Microsoft Office systems, specifically in Excel.
* Must authorized to work in the United States

New York City, New York, nYC, NY