Marketing Project Manager
Discovery Communications
Silver Spring, MDThis was removed by the employer on 11/12/2018 8:31:00 AM PST
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Full Time Job
The Role
The Project Manager will report to the Director of Marketing Strategy and play a key role in managing consumer marketing projects and campaigns for TLC, with overall goal of increasing ratings and awareness, generating revenue and reinforcing the brand. Some key responsibilities include working closely with the Marketing Manager in the development and day to day maintenance of campaigns; nurture and build key partnerships; maintain and grow internal and external relationships that foster brand-building opportunities for key franchise series/programs.
Responsibilities
1. Manage aspects of consumer advertising creative and promotional development for TLC to build audience viewership and reinforce core brand attributes.
2. Lead on-air campaigns, drafting marketing briefs and working closely with the on-air producer counterpart.
3. Assist in devising and implementing marketing strategies. Contribute to off-air campaigns, partnerships and events to grow network awareness, support business plan goals and ratings and revenue goals, working closely with Marketing Manager.
4. Coordinate and collaborate effectively with cross-departments (i.e.: communications, domestic distribution, digital, and social) to share marketing’s promotional priorities and align on tactics.
5. Assist in creative development, managing timelines, and routing/trafficking assets for approvals and delivery to ensure successful campaign execution.
6. Support Marketing Manager in management of TLC’s CSR initiatives: Give a Little and Say Yes to the Prom. Identify ways to grow the campaigns each year.
7. Oversee and manage the develop of TLC premiums.
Requirements
* At least 3-5 years experience in marketing/advertising position
* Proven project management and strategic marketing skills
* Experience marketing to diverse audiences desired
* A keen strategic leaning but also possess creative instincts
* Ability to multi-task while prioritizing workloads
* Self-starter but collaborates well in a team environment
* Strong attention to detail
* Excellent written and verbal communication skills
* Passion for entertainment, pop culture.
* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
* Must have the legal right to work in the United States.
Silver Spring, Maryland, MD