Growth & Engagement Specialist

Full Time Job
Title

Growth & Engagement Specialist

Summery

Discovery Networks Latin America is looking for a digital media professional that can drive results against defined metrics and set a standard of best practices and insights for content creation and distribution to further drive performance in our O&O platforms.

He or she will coordinate the entire project lifecycle and develop and implement marketing techniques that engages and entertains our fans while meeting growth, engagement and monetization goals.

He or she will also contribute in monitoring relationships with existing customers through CRM systems.

The Specialist will work closely across various departments to ensure a coherent message in sync with network initiatives while achieving Social Media (Facebook, Instagram, Twitter, Pinterest, Daily Motion and YouTube) and O&O platforms (DiscoveryKidsPlus.com and Discovery.com) performance goals.

Responsibilities

• Ensure the CRM system provides an effective audience funnel

• Review and select CRM software that meets our company’s needs

• Build and execute a digital marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Suggest new methods to address customers’ needs

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Collaborate with other departments (Sales, Distribution, Comms, Programing and Legal Team) to help achieve their digital goals.

• Monitor trends in digital space and recommend innovative techniques

Requirements

• Minimum three year of experience in the field of Digital Marketing

• Fluency in English

• Education: Master in Communications, Journalism or New media

• Ambitious, solution-oriented, positive and open-minded.

• Proficient in developing and executing strategies on CRM systems and digital analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing channels