Assistant Manager - Digital Marketing

This is a Full Time Job

OUR CULTURE:

Discovery's Guiding Principles are designed to define the distinctive character, spirit and attitude of our organization…and to inspire us as we design our future.

We really want our leaders to model these principles, and to infuse them into everything we do. This really gets to the very core of Discovery – our spirit, our attitudes and aspirations – our ethos.

These powerful words and phrases define who we are as a company and we hope our leaders practice every time they are setting goals, making decisions and model the behaviors.

Context of the Role

Discovery is the single destination for infotainment content across the globe with content spanning categories such as Adventure, Travel, Food, Auto, and Wildlife. The Discovery app which is already live in India, and slated to be available in multiple countries starting Jan 2021, is rated 4.3 across Android and iOS platforms and is the only aggregated destination of over 20 premium brands extending from real life entertainment to knowledge based programming. We are looking for an organized and self-driven individual, who loves infotainment content and understands the pulse of digital audiences.

Job Responsibilities

• Develop, own, and execute the 360 digital marketing strategy which will include social media, influencers, digital media buying etc. to build brand awareness on relevant social media networks for discovery
• The individual will be responsible for managing end to end communication and social strategy for monthly show promtoions/launches for AVOD, SVOD and Originals as well as for brand led communication
• Work with social media agency to develop on-going social calendar and engaging campaigns (including topical posts, live streams, moment marketing etc) that results in social media community growth and drives app adoption
• Lead differentiated show promotions launches on social media for tentpole shows and come up with innovative ways to leverage digital platforms along with respective agencies like media, influencers, social
• Manage reporting and analytics to quantify effectiveness of social media content and campaigns
• Manage daily ORM and work on ideas that can help build positive sentiment for the brand
• Closely work with internal teams for timely execution across channels – Creative production, Product, Content, Performance marketing and PR

Skills and Requirements

• Qualification: Bachelor's degree or higher • 5-7 years of experience in managing social media and digital marketing
• Experience in executing scaled social campaigns
• Strong design sense and creative execution skills • Impeccable grammar and writing skills with a good grasp of brand tonality
• Through knowledge of major social media platforms like Facebook, Instagram, YouTube, Twitter etc. and ability to continuously ideate and innovate within the social space
• Ability to manage multiple campaigns and creative ideas with demanding timelines in a fast-paced OTT environment • Expertise in paid & owned (organic) media channels and strong analytical skills
• YouTube Certification / Other digital certifications a plus
• Strong communication and interpersonal skills, as the role involves working effectively with multiple internal teams and agency partners