Ad Sales Executive

Full Time Job
General Summary

The Ad Sales Executive is the main point of contact for the sales reps in The Netherlands and Flanders and responsible for getting spot & non-spot campaigns on-air and/or online and consults the internal stakeholders when necessary.

Key Responsibilities

• Be the main point of contact for BrandDeli and SBS Belgium to ensure all commercial request are followed up flawlessly on all platforms where we offer (ad) sales opportunities

• Be the intermediate between the sales reps and internal stakeholders within Discovery Networks

• Manage the process of allocating required commercials minutes per feed and optimizes this balancing act in order to optimize revenue

• Monitor channel's airtime usage, commercials vs. programming and other on air communication. Report back to Director Commercial Development and Channel Directors

• Liaise with channel management teams (programming and media planning) and BSO in London on a daily basis within the process of yield management, to ensure channel consistency and secure channel performance

• Be r esponsible for B2B marketing and managing the B2B marketing budget

• Inform and update the sales reps with relevant channel and/or programming updates to optimize sales potential

• Inform and update stakeholders within Discovery Networks of relevant developments and upcoming projects within BrandDeli

• Understand the yield management reports received from the sales reps and interprets those in such a way to incorporate this into day to day work and to challenge the sales reps

• Support the Director of Commercial Development in day to day work and special projects

Requirements

• Experience in audiovisual media

• Education – HBO degree level or equivalent

• Good knowledge of excel with excellent numerical and an analytical skills

• Skilled in creating powerpoint presentations and regular reports

• Experienced with yield management

• A deep understanding of TV ratings and the process of TV ad sales

• Familiar with the challenges of a commercial Television broadcaster

• Knowledge of how a media sales house operates and what's required

• Ability to build and maintain effective working relationships with a wide range of people

• Excellent communication and presentation skills

Metrics

• Able to make independent decisions on yield issues and day-to-day urgencies

• No budget responsibility

• No staff responsibility