Senior Specialist, Paid Marketing

This is a Full Time Job

Sr. Specialist, Paid Marketing

Job Description

The Opportunity:

As a Senior Specialist, Paid Marketing, you will play a key role in driving growth across a portfolio of leading entertainment brands, including Fandango, Fandango at Home, and Rotten Tomatoes. You'll execute and optimize data-driven, multi-channel paid media campaigns that shape how millions of consumers discover and engage with movies and entertainment.

This role sits at the intersection of media, technology, and performance marketing-partnering closely with leadership to inform strategy while owning execution across major platforms like Google, Meta, TikTok, and emerging channels.

Why This Role Matters:

Your work directly impacts audience growth, engagement, and revenue by unlocking insights, scaling high-performing campaigns, and continuously improving marketing efficiency against key business KPIs.

Work Environment:

This is a hybrid role based in Orlando, combining in-office collaboration with flexibility for remote work.

What You'll Do
• Execute and optimize paid media campaigns across search, social, and emerging platforms aligned to business goals
• Analyze campaign performance, conduct deep dives, and identify actionable insights to improve efficiency and scale
• Partner with performance marketing leadership to develop and refine paid media strategies
• Launch campaigns end-to-end, including research, audience development, competitive analysis, and platform best practices
• Collaborate cross-functionally to ensure alignment on campaign objectives, creative, and measurement
• Stay current on digital marketing trends, tools, and platform innovations to continuously enhance performance

Qualifications

What You Bring:
• Bachelor's degree in Marketing or a related field
• 3 years of hands-on experience in paid search and paid social marketing
• Strong expertise in PPC principles, tools, and campaign optimization methodologies
• Proficiency with analytics platforms such as Google Analytics and/or Adobe Analytics
• Experience managing campaigns across platforms such as Google Ads, Meta, and TikTok
• Strong analytical and quantitative skills with the ability to translate data into insights and action

Bonus Points:
• Passion for movies, entertainment, and digital media
• Familiarity with mobile app measurement and attribution
• Basic understanding of SEO principles and how they connect to paid media
• Curiosity and enthusiasm for digital marketing and analytics

How We Do It at Versant:
• Trust: You operate with integrity, accountability, and a commitment to high-quality work
• Teamwork: You collaborate effectively across teams and levels to achieve shared goals
• Transparency: You communicate clearly, share insights openly, and surface opportunities proactively
• Agility: You adapt quickly in a fast-paced environment and embrace continuous testing and learning
• Entrepreneurial Spirit: You take initiative, think creatively, and seek out new opportunities to drive growth

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.