Social Media Manager
Detroit Tigers
Detroit, MIThis was removed by the employer on 4/4/2020 5:16:00 AM PST
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Full Time Job
Summary:
The Social Media Manager will be an integral member of the Tigers Marketing team. This person will oversee the social media strategy, creation and execution for the team's social accounts. Other responsibilities include game coverage and other events through social media, monitoring social conversations, and maintaining content calendar.
Key Responsibilities:
• Oversee the day-to-day responsibility of presenting the Tigers brand creatively and in an engaging fashion, across all social media channels. Develop the social media strategy, creation and execution for all team social accounts (Facebook, Twitter, Instagram, Snapchat, etc.).
• Demonstrate creativity in presenting the teams brand across social media while being ever mindful of internal sensitivities.
• Cover games, events and other relevant appearances through social media.
• Monitor the daily social conversation of our fans, other brands, teams and influencers to engage with the Tigers fanbase and gauge social media sentiment.
• Manage and grow the social influencer database, including sports blogs and influencers. Work with these influencers to set up contests, promotions and sponsorships of events.
• Manage all presale initiatives for the department working with the digital and analytics team.
• Maintain content calendar to ensure promotion of appropriate team-related content, events, marketing efforts, programs and sponsorship activations.
• Answer inbound fan messages through social media to ensure fast and high-level customer service.
• Remain abreast and informed of emerging social media and industry trends.
• Maintain up to date analytics and assist with creating various reports.
• Assist with monitoring players' social media accounts.
• Assist with special projects and presentations.
Supplemental Job Functions:
• Performs other duties as assigned
Minimum Knowledge, Skills and Abilities:
• Bachelor's degree in journalism, communications or related field
• Minimum five (5) years managing a brand's social media accounts
• Working knowledge of the Adobe Creative Suite, including Photoshop
• Must be creative and consistently exploring new ideas for content and campaigns
• Ability to work a flexible schedule including evenings, weekends and holidays
• Some travel may be required
WORKING CONDITIONS:
• Office environment.
• Some evenings, weekends and holidays may be required.
The physical demands and work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.