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Director of Marketing & Public Relations
Des Moines Symphony & Academy
Des Moines, IA
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The Des Moines Symphony, one of the country's leading regional orchestras, is seeking a highly motivated individual with a demonstrated track record to serve as its Director of Marketing & Public Relations. This Director position is a key member of the Symphony's administrative leadership team.
The Director of Marketing & Public Relations reports directly to the Executive Director and is responsible for developing and implementing innovative marketing and sales strategies to build audiences and engage diverse populations. This position is directly responsible for establishing and achieving short and long term earned revenue goals and for ensuring a superior patron experience.
The Director of Marketing & Public Relations supervises the Symphony's Marketing Manager and works directly with the Executive Director, administrative staff, Board, and media as well as numerous vendors to help realize the organization's earned revenue goals. S/he will be an enthusiastic advocate for the Symphony Orchestra and its associated Academy of Music. The Director of Marketing & Public Relations will develop and implement organizational strategies and activities related to all earned revenue goals, including audience development plans; sales and promotions; market research and ticket sales; and pricing models. S/he will ensure that marketing and public relations efforts support the initiatives contained in the Symphony's new five-year strategic plan which include broadening the organization's connections with the entire community. This position will lead the organization's brand identity efforts, including institutional identity and promotional materials. The Director of Marketing & Public Relations will be a principal representative and spokesperson for the Symphony throughout the community and some evening and weekend work is required. In addition, the Director of Marketing & Public Relations serves as the principal staff liaison and helps facilitate the work of the Symphony Board of Trustees Marketing/Ticket Sales Committee.
QUALIFICATIONS:
The ideal candidate will possess a Bachelor's degree with an accredited college or university and come with at least six years' demonstrated effectiveness in marketing and sales and a proven track record in advertising, branding, public relations and ticket sales for concerts or similar events. Expert knowledge and experience with website management, digital marketing and social media is required.
The successful candidate will be a highly-organized professional who can prioritize multiple tasks and who possesses excellent verbal and written communication skills. Proofreading skills and attention to detail are a must. Experience with another not-for-profit professional performing arts organization or event promoter and knowledge of classical and symphonic music are plusses.
The ideal candidate should have an active interest in and knowledge of local and national arts and audience trends. Experience working with Google and Meta advertising platforms is required, as well as familiarity with database management systems, including Tessitura and Patron Manager. S/he should be experienced in creating, analyzing, and reporting on the success of marketing campaigns with a keen eye for digital trends and emerging marketing strategies. An established network, or ability to quickly establish relationships in the Central Iowa media community is a must.
Don't worry we have a lot of jobs on the site like this one;
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Browse the Education - Instructor, Professor... Category
Browse the Marketing Category
Search for Director of Marketing & Public Relations jobs in Des Moines-IA
The Des Moines Symphony, one of the country's leading regional orchestras, is seeking a highly motivated individual with a demonstrated track record to serve as its Director of Marketing & Public Relations. This Director position is a key member of the Symphony's administrative leadership team.
The Director of Marketing & Public Relations reports directly to the Executive Director and is responsible for developing and implementing innovative marketing and sales strategies to build audiences and engage diverse populations. This position is directly responsible for establishing and achieving short and long term earned revenue goals and for ensuring a superior patron experience.
The Director of Marketing & Public Relations supervises the Symphony's Marketing Manager and works directly with the Executive Director, administrative staff, Board, and media as well as numerous vendors to help realize the organization's earned revenue goals. S/he will be an enthusiastic advocate for the Symphony Orchestra and its associated Academy of Music. The Director of Marketing & Public Relations will develop and implement organizational strategies and activities related to all earned revenue goals, including audience development plans; sales and promotions; market research and ticket sales; and pricing models. S/he will ensure that marketing and public relations efforts support the initiatives contained in the Symphony's new five-year strategic plan which include broadening the organization's connections with the entire community. This position will lead the organization's brand identity efforts, including institutional identity and promotional materials. The Director of Marketing & Public Relations will be a principal representative and spokesperson for the Symphony throughout the community and some evening and weekend work is required. In addition, the Director of Marketing & Public Relations serves as the principal staff liaison and helps facilitate the work of the Symphony Board of Trustees Marketing/Ticket Sales Committee.
QUALIFICATIONS:
The ideal candidate will possess a Bachelor's degree with an accredited college or university and come with at least six years' demonstrated effectiveness in marketing and sales and a proven track record in advertising, branding, public relations and ticket sales for concerts or similar events. Expert knowledge and experience with website management, digital marketing and social media is required.
The successful candidate will be a highly-organized professional who can prioritize multiple tasks and who possesses excellent verbal and written communication skills. Proofreading skills and attention to detail are a must. Experience with another not-for-profit professional performing arts organization or event promoter and knowledge of classical and symphonic music are plusses.
The ideal candidate should have an active interest in and knowledge of local and national arts and audience trends. Experience working with Google and Meta advertising platforms is required, as well as familiarity with database management systems, including Tessitura and Patron Manager. S/he should be experienced in creating, analyzing, and reporting on the success of marketing campaigns with a keen eye for digital trends and emerging marketing strategies. An established network, or ability to quickly establish relationships in the Central Iowa media community is a must.
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