Director Of Marketing & Sales Support

This is a Full Time Job

Position Reports to: SVP, Marketing 

Tasks and Responsibilities:                 
• Assist SVP Marketing & Communications with developing, planning, implementing, analyzing, managing and budgeting current and new marketing programs & initiatives to generate ticket sales revenue and engagement.
• Work closely with Ticket Sales Senior Staff to effectively market tickets, communicate to season ticket holders, and identify target markets and customers throughout season.
• Develop and help execute strategic marketing to extend brand awareness, build customer engagement and generate/meet revenue goals.
• Contribute to the formulation and implementation of season's marketing plan and the development of goals and objectives.
• Responsible for creating, executing, and fulfilling advertising and promotional support for ticket sales, service & retention, group sales, premium sales, camps & community basketball, and merchandise. 
• Management of copy and creative to supplement the above through TV, radio, print, website, outdoor, email, team collateral, digital, social and incremental barter with advertising mediums in the market.
• Concept and manage team collateral: season ticket holder renewals, season ticket holder gifts, ticket incentives, tickets, premiums, calendars & schedules, etc.
• Manage relationships with key partners/vendors to effectively market team inventory.
• Negotiate barter/promotional agreements with major media outlets including outdoor, print, digital, etc to further support or enhance team programs.
• Work closely with and build relationships with NBA on team and league level, sharing and creating best practices across league.
• Manage and/or assist with event planning for ticket sales related events: ticket loyalty events, season ticket holder perks, season ticket holder appreciation events, draft, tipoff events, etc
• Manage and drive digital marketing. Plan, execute and measure results to drive revenue and engagement for team. Evaluate emerging technologies while recognizing new and creative growth strategies.
• Digital Marketing – provide support to Digital Marketing Staff (email marketing, web and social) to create and expand digital marketing efforts, while providing thought leadership and perspective for adoption.
• Game Operations – generate new ideas, manage and execute marketing and ticket sales needs for in game presentation, theme nights, group nights, and fan engagement opportunities.
• Camps/Leagues – provide support to VP Mavs Basketball Academy on camps/leagues collateral, marketing, and advertising support. Managing and creating marketing programs and initiatives to generate sales and grow program.
• Merchandise – provide support to Director of Merchandise on marketing of team merchandise objectives. Managing and creating marketing programs and initiatives to generate sales revenue.
• Street Team Marketing – manage and research events for street team grassroots marketing events. Managing and creating collateral to promote ticket sales and Mavs initiatives, managing budgets, negotiating booth space, etc.
• Perform other duties as assigned.

Qualifications: 

• Bachelor's degree in Marketing, Advertising, Business or related field from a four-year college or university
• Six years of experience in the sports and/or entertainment industry
• Proven ability to lead through influence, flexibility and diplomacy
• Demonstrate knowledge of the principles, practices, and terminology of advertising, marketing, public relations programs
• A strategist capable of implementing long and short term integrated marketing plans
• Experience working with and influencing senior leaders and business partners by providing guidance and direction on marketing objectives
• Organized, energetic individual capable of working effectively in a high-pressure, fast-paced environment.
• Critical thinker and self-starter willing to work proactively to identify key business priorities and work across teams to implement solutions
• Strong organizational skills, written & oral communication skills, team-oriented.
• Ability to multi-task and prioritize workload
• Knowledge of Dallas market preferred
• Proficient with Microsoft Suite
• Strong work ethic and ability to work nights, weekends and holidays. 

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