Director - Marketing Sales and Support - Ticket Sales
Dallas Mavericks
Dallas, TXThis was removed by the employer on 8/16/2018 8:18:00 PM PST
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Full Time Job
The Dallas Mavericks is currently seeking a Director of Marketing Sales and Support for the Ticket Sales Department.
A successful applicant will be prepared to work in a fast-paced team environment and driven to take the initiative to succeed.
Essential Duties and Responsibilities include the following:
• Assist VP Marketing & Communications with developing, planning, implementing, analyzing, managing and budgeting current and new marketing programs & initiatives to generate ticket sales revenue and engagement.
• Work closely with Ticket Sales Senior Staff to effectively market tickets, communicate to season ticket holders, and identify target markets and customers throughout season.
• Develop and help execute strategic marketing to extend brand awareness, build customer engagement and generate/meet revenue goals.
• Contribute to the formulation and implementation of season's marketing plan and the development of goals and objectives.
• Responsible for creating, executing, and fulfilling advertising and promotional support for ticket sales, service & retention, group sales, premium sales, camps & community basketball, and merchandise.
• Management of copy and creative to supplement the above through TV, radio, print, website, outdoor, email, team collateral, digital, social and incremental barter with advertising mediums in the market.
• Concept and manage team collateral: season ticket holder renewals, season ticket holder gifts, ticket incentives, tickets, premiums, calendars & schedules, etc.
• Manage relationships with key partners/vendors to effectively market team inventory.
• Negotiate barter/promotional agreements with major media outlets including outdoor, print, digital, etc. to further support or enhance team programs.
• Work closely with and build relationships with NBA on team and league level, sharing and creating best practices across league.
• Manage and/or assist with event planning for ticket sales related events: ticket loyalty events, season ticket holder perks, season ticket holder appreciation events, draft, tipoff events, etc
• Manage and drive digital marketing. Plan, execute and measure results to drive revenue and engagement for team. Evaluate emerging technologies while recognizing new and creative growth strategies.
• Digital Marketing – provide support to Digital Marketing Staff (email marketing, web and social) to create and expand digital marketing efforts, while providing thought leadership and perspective for adoption.
• Game Operations – generate new ideas, manage and execute marketing and ticket sales needs for in game presentation, theme nights, group nights, and fan engagement opportunities.
• Camps/Leagues – provide support to VP Mavs Basketball Academy on camps/leagues collateral, marketing, and advertising support. Managing and creating marketing programs and initiatives to generate sales and grow program.
• Merchandise – provide support to Director of Merchandise on marketing of team merchandise objectives. Managing and creating marketing programs and initiatives to generate sales revenue.
• Street Team Marketing – manage and research events for street team grassroots marketing events. Managing and creating collateral to promote ticket sales and Mavs initiatives, managing budgets, negotiating booth space, etc.
• Perform other duties as assigned.
Minimum Qualifications:
• Bachelor's degree in Marketing, Advertising, Business or related field from a four-year college or university
• Six years of experience in the sports and/or entertainment industry
• Proven ability to lead through influence, flexibility and diplomacy
• Demonstrate knowledge of the principles, practices, and terminology of advertising, marketing, public relations programs
• A strategist capable of implementing long and short term integrated marketing plans
• Experience working with and influencing senior leaders and business partners by providing guidance and direction on marketing objectives
• Organized, energetic individual capable of working effectively in a high-pressure, fast-paced environment.
• Critical thinker and self-starter willing to work proactively to identify key business priorities and work across teams to implement solutions
• Strong organizational skills, written & oral communication skills, team-oriented.
• Ability to multi-task and prioritize workload
• Knowledge of Dallas market preferred
• Proficient with Microsoft Suite
• Strong work ethic and ability to work nights, weekends and holidays.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Questions:
• How did you hear about this job?
• Yes/No: Are you currently, or have you ever been employed by the Dallas Mavericks organization? If so, please provide the title and years of employment.