
Brand & Content Leader
Cumulus Media
Tallahassee, FLThis is a Full Time Job
Position Overview
CUMULUS MEDIA | TALLAHASSEE, FL is searching for an experienced Brand & Content Leader (Program Director) who will be responsible for operating strong media brands with innovation and vision. The Brand & Content Leader must have a passion for live and local entertainment and lead a Content (Programming) team with energy and enthusiasm. You will be responsible for all aspects of content creation and programming including brand strategy development and execution, managing on-air/content creators, music scheduling, imaging, developing, and executing audience engagement events, website & social media, digital content and have a strong understanding of the core audience. The position may also include a daily on-air show, along with a weekend voice track shift and/or live appearances and live remotes!
We’re looking for a track record of success. Top candidates will be versatile and possess exceptional content management, on-air and web/social media skills. Digital and social strategies must be as engaging as on-air tactics and execution. Candidates will be detail oriented with the ability to multi-task and react in a calm and decisive way when dealing with challenging situations. Excellent writing and production skills are essential. People skills and the ability to work closely with content creators, department heads and a talented sales team are critical.
Key Responsibilities & Qualifications
Key Responsibilities:
• Create, implement, and manage the sound, image, music, brand, and vision of (insert stations here) through all distribution channels to reach and exceed goals
• Successfully coach, direct, develop, appraise and motivate on-air talent/content creators
• Deliver unique content that attracts the target demo, and grows audience
• Work closely with the sales team to develop and enhance client relationships
• Work closely with marketing team to develop contests, promotions and big events
• Ensure operation of station in accordance with FCC regulations and policies
Qualifications:
• Preferred track record of successful programming experience
• Strong social and digital experience
• Savvy computer skills and proficiency with ratings, digital metrics, and research
• Ability to multi-task and the discipline to focus
• Excellent verbal and written communication skills
• Creative and strategic problem solver
• Deep knowledge of music, pop culture and current events
Salary/Benefits
$45,000 - $55,000 /year USD
Benefits
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation, sick, and holiday time off
• Parental leave time off
• Life insurance
• Disability insurance
• Wellness program
• Employee referral bonus program
Perks
• Competitive pay
• Collaborative work environment with innovative solutions
Additional Information
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month, engaging listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets. The company provides nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, reaching over 7,800 affiliated stations through Westwood One, a leading national audio network. Cumulus Media also inspires listeners through the Cumulus Podcast Network, an influential platform for original podcasts that are smart, entertaining, and thought-provoking. In Tallahassee, FL, Cumulus Media features five stations, including STAR98 WBZE-FM, 96.1Jamz WHBX-FM, WWLDF2 Heaven, Gulf104 WGLF-FM, and Blazin102.3 WWLD-FM, collectively reaching thousands of listeners daily. The company provides advertisers with personal connections, local impact, and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.