Senior Manager, Marketing Operations

This is a Full Time Job

About the role

The Senior Manager, Marketing Operations, UCANZ is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready, and successfully delivered marketing activity across the United States, Canada, Australia, and New Zealand.

You will own the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll's global capabilities across Integrated Planning, Campaign Operations, Marketing Production, and Marketing Delivery. You will ensure campaigns are operationally planned and dependencies are managed, and final materials are delivered accurately and on time across relevant channels and partners.

A critical responsibility is end-to-end management of marketing initiatives across UCANZ. You will coordinate on regional adaptations, versioning, approvals, quality checks, and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Marketing teams on standards, technology, vendors, and quality frameworks.

Core Areas of Responsibility

UCANZ MARKETING OPERATIONS & EXECUTION
• Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, dependencies, and delivery schedules.
• Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch.
• Coordinate multiple campaigns, markets, asset types, stakeholders, and deadlines while maintaining clear ownership and accountability.
• Establish operating standards that enable accurate, timely, and scalable execution across UCANZ channels and partners.
• Anticipate execution risks, surface decisions, and proactively remove blockers that could affect quality, timing, budget, or campaign activation.

REGIONAL INTEGRATED PLANNING
• Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans.
• Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints.
• Provide early visibility into local requirements, resource constraints, partner specifications, and execution risks.
• Coordinate planning inputs across cross-functional teams, including Content, Social, CRM, Paid Media, Partnerships, Franchise, PR and other stakeholders to create one integrated regional view.
• Ensure campaign plans reflect regional priorities while leveraging common global processes, technology, production capabilities and standards.

MARKETING PRODUCTION & ASSET COORDINATION
• Oversee the UCANZ marketing creative production pipeline to translate approved creative concepts into actionable production plans, including briefs, budgets, schedules, resources, and deliverables across video, photography, design, and campaign content.
• Partner with Marketing Production and Creative Services to communicate regional production and localization requirements early and define necessary versions, formats and specifications.
• Ensure global source assets are structured to enable efficient regional adaptation and avoid unnecessary duplication of production work.
• Coordinate region-specific materials when global assets do not meet UCANZ needs, including the operational interface between regional creative requirements and production resources.
• Maintain visibility into asset status, version control, approvals, dependencies, production milestones and final delivery.
• Support asset inventories, campaign trackers, creative briefs and shared sources of truth across the regional portfolio.

MARKETING DELIVERY & PARTNER REQUIREMENTS
• Work with Marketing Delivery and Distribution Operations to ensure final global and localized assets are packaged, distributed and available to the correct regional destinations on time.
• Coordinate region-specific channel, platform, commercial partner, media, regulatory, language, and cultural requirements.
• Ensure partner specifications, deadlines and delivery needs are communicated early enough to be incorporated into production and delivery workflows.
• Provide clear escalation when assets are missing, incorrect, delayed, or unable to meet activation requirements.
• Partner with Partnerships and Channel teams to support accurate delivery across third-party and commercial partner environments.

CAMPAIGN & ASSET READINESS
• Establish readiness checkpoints for priority campaigns and launches to validate source assets, localized versions, formats, approvals, metadata, specifications, and delivery destinations.
• Identify risks early and coordinate resolution across Campaign Operations, Marketing Production, and Marketing Delivery teams.
• Maintain clear visibility into asset availability, production milestones, delivery readiness, risks, and decisions required.
• Lead or facilitate operational check-ins, status reviews, and launch-readiness meetings across regional and global stakeholders.
• Support post-launch follow-up and ensure outstanding delivery or asset issues are documented and resolved.

OPERATIONAL ISSUE MANAGEMENT & CONTINUOUS IMPROVEMENT
• Serve as the regional operational control point when marketing assets, production, or delivery issues threaten campaign execution.
• Coordinate cross-functional triage, maintain accountability through resolution, communicate impact and status, and escalate systemic issues to the appropriate global leaders.
• Track performance across campaign readiness, on-time asset availability, production delivery, error rates, rework, and recurring operational issues.
• Identify opportunities to simplify workflows, improve global-to-regional handoffs, reduce duplicate work, automate repetitive activity, and strengthen scalability.
• Develop reusable playbooks, templates, governance, and best practices that improve speed, visibility, quality, and collaboration across UCANZ and global teams.
• Support the development of operational capabilities, tools and processes that enable consistent execution across the region.

In the role of Senior Manager, Marketing Operations, UCANZ, you will report to the Senior Director of Brand & Community, UCANZ.

We are considering applicants for the location of Los Angeles or Dallas.

About You

We get excited about candidates, like you, because...
• 8 years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.
• 5 years of people management experience.
• Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, asset management, and delivery.
• Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs.
• Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative.
• Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
• Excellent project and operational management skills, with the ability to manage multi