Senior Director of Membership Strategy

This is a Full Time Job

About the role

We're looking for a Senior Director, Membership Strategy to help shape the future of Crunchyroll's global membership experience. At the heart of this role is a simple question: What makes fans join Crunchyroll, and what makes them stay?

You'll define how streaming, games, commerce, digital manga, and other benefits come together to create a membership that's worth more than any one offering alone. Working across senior leadership, you'll set the strategic priorities that connect these businesses around a shared membership vision, without owning their individual strategies.

Reporting to the VP of Strategy within the Chief Strategy Officer organization, you'll be part of a team responsible for Crunchyroll's enterprise, membership, and SVOD strategies. Together, the team helps shape Crunchyroll's long-term direction and global growth.

Core Responsibilities
• Define and evolve Crunchyroll's global membership value proposition, including what drives fans to join, engage, and stay.
• Set membership-level strategic priorities that connect streaming, games, commerce, digital manga, events, and other offerings into a compelling membership experience.
• Partner with senior leaders across business lines to align their individual strategies with the broader membership vision, without owning their day-to-day strategies or operations.
• Establish strategic frameworks, performance measures, and planning processes that drive alignment across business lines, Finance, and regional teams.
• Shape the strategy for membership tiers and benefits, providing strategic direction to Commercial Planning on pricing, promotions, and tier structures.
• Build business cases for new and expanded membership benefits, including opportunity sizing, financial impact, and experimentation.
• Partner with Finance on long-term membership growth, revenue, and unit economics to inform investment priorities and strategic trade-offs.
• Develop and refine fan segmentation frameworks, partnering with Fan Insights and Market Intelligence on research to understand member behavior and test the membership value proposition.
• Evaluate membership value, pricing, competitive positioning, and regional market dynamics to identify growth opportunities and inform commercial decisions.
• Monitor industry trends, emerging business models, and product innovation to identify opportunities for differentiation.
• Present strategic recommendations to senior leadership, escalating membership priorities and trade-offs that require broader enterprise decisions.

About You
• 15 years of experience, including a background in management consulting, either as a career consultant or having transitioned into an in-house strategy role. Experience in media, technology, or consumer subscription businesses is preferred.
• 5 years of leadership experience, with a track record of building and leading high-performing teams.
• Experience with subscription or membership businesses, including value proposition design, tiering, and benefit architecture.
• Proven track record of setting strategic direction and aligning senior leaders across business lines without direct authority.
• Excellent analytical and communication skills, including presenting strategic recommendations to C-suite executives.
• Sound judgment in navigating ambiguity, competing priorities, and evolving business strategies.
• Excellent interpersonal skills, with the emotional intelligence to build relationships and influence across teams.
• MBA or other relevant advanced degree preferred.
• Experience in digital retail, subscription services, advertising, or e-commerce a plus.