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Job Description
This is a Full Time Job
About the Role
Crunchyroll is seeking a Director, Marketing (Brand & Community), LATAM, based in our Mexico office and reporting to the LATAM General Manager. This role will drive regional growth through brand building, audience development and community engagement, overseeing brand initiatives and content launches.
Working closely with GTM, cross-functional teams, International Marketing Leadership and Global Centers of Excellence, the Director will develop regional and market-level strategies that connect global brand direction with local relevance and contribute to subscriber acquisition, engagement and retention.
Key Responsibilities
• Own robust regional Marketing, Social Media and PR strategies and plans that build awareness, consideration and preference, with clear audiences, calendars, budgets and measures of success.
• Work cross-functionally with GTM, Growth, paid acquisition, CRM and Lifecycle to connect Marketing activity to acquisition, conversion, engagement and retention.
• Lead content marketing across seasonal releases, catalog, franchises and key content moments, building demand, driving viewership and deepening fan engagement.
• Direct Social, PR and owned-channel execution, including editorial planning, publicity, creators and community management.
• Set creative direction and oversee workflows with the Global Brand & Community team, ensuring strong storytelling and locally relevant execution.
• Grow audiences through research, fan insights and social listening; measure brand health and campaign effectiveness with GTM and Analytics.
• Collaborate with Membership Value and commercial partnership teams to integrate agreed activations into the regional marketing flywheel across brand, content, community and campaigns.
• Direct regional participation in conventions and fan events, including objectives, programming, creative, production oversight, onsite execution, amplification and results.
• Manage regional marketing budgets and discipline-specific agencies; negotiate scopes, fees and deliverables, and evaluate creative, Social, PR and experiential work.
• Develop teams across Mexico and Brazil through clear direction, coaching, constructive feedback and a respectful, collaborative, accountable culture.
Requirements
• 12 years in entertainment, streaming or subscription marketing, including LATAM leadership.
• Proven success building a leading brand, demonstrated full-funnel experience and strong creative and analytical judgment.
• Deep understanding of LATAM audiences, fandom and cultural differences, with excellent audience-development skills.
• Exceptional people leadership and interpersonal skills; proven ability to develop multi-country teams and influence senior stakeholders.
• Strong agency management, negotiation and budget ownership; experience directing conventions and fan events.
• A passion for anime, or demonstrated excellence in marketing entertainment content and franchises, is a significant plus.
• Fluent in English and Spanish; Brazilian Portuguese is a plus.
• Open to travel.
Crunchyroll is seeking a Director, Marketing (Brand & Community), LATAM, based in our Mexico office and reporting to the LATAM General Manager. This role will drive regional growth through brand building, audience development and community engagement, overseeing brand initiatives and content launches.
Working closely with GTM, cross-functional teams, International Marketing Leadership and Global Centers of Excellence, the Director will develop regional and market-level strategies that connect global brand direction with local relevance and contribute to subscriber acquisition, engagement and retention.
Key Responsibilities
• Own robust regional Marketing, Social Media and PR strategies and plans that build awareness, consideration and preference, with clear audiences, calendars, budgets and measures of success.
• Work cross-functionally with GTM, Growth, paid acquisition, CRM and Lifecycle to connect Marketing activity to acquisition, conversion, engagement and retention.
• Lead content marketing across seasonal releases, catalog, franchises and key content moments, building demand, driving viewership and deepening fan engagement.
• Direct Social, PR and owned-channel execution, including editorial planning, publicity, creators and community management.
• Set creative direction and oversee workflows with the Global Brand & Community team, ensuring strong storytelling and locally relevant execution.
• Grow audiences through research, fan insights and social listening; measure brand health and campaign effectiveness with GTM and Analytics.
• Collaborate with Membership Value and commercial partnership teams to integrate agreed activations into the regional marketing flywheel across brand, content, community and campaigns.
• Direct regional participation in conventions and fan events, including objectives, programming, creative, production oversight, onsite execution, amplification and results.
• Manage regional marketing budgets and discipline-specific agencies; negotiate scopes, fees and deliverables, and evaluate creative, Social, PR and experiential work.
• Develop teams across Mexico and Brazil through clear direction, coaching, constructive feedback and a respectful, collaborative, accountable culture.
Requirements
• 12 years in entertainment, streaming or subscription marketing, including LATAM leadership.
• Proven success building a leading brand, demonstrated full-funnel experience and strong creative and analytical judgment.
• Deep understanding of LATAM audiences, fandom and cultural differences, with excellent audience-development skills.
• Exceptional people leadership and interpersonal skills; proven ability to develop multi-country teams and influence senior stakeholders.
• Strong agency management, negotiation and budget ownership; experience directing conventions and fan events.
• A passion for anime, or demonstrated excellence in marketing entertainment content and franchises, is a significant plus.
• Fluent in English and Spanish; Brazilian Portuguese is a plus.
• Open to travel.
contact_mailContact the Employer
ECNJOBID-216-73-217-127Please apply online
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Additional Information
Crunchyroll is a leading global platform for anime and manga, founded by fans to deliver the art and culture of anime to a passionate community. The company serves over 100 million anime and manga fans across 200 countries and territories, connecting them with the stories and characters they crave through streaming video, theatrical releases, games, merchandise, and events. Crunchyroll offers a vast library of anime titles, simulcasts, and original content, catering to a diverse audience of anime enthusiasts. Its mission of helping people belong reflects a commitment to diversity and inclusion, which is integral to its operations. Crunchyroll, LLC operates as an independently managed joint venture between US-based Sony Pictures Entertainment and Japan's Aniplex, both subsidiaries of Tokyo-based Sony Group Corporation.